What is the Cost of a Social Media Expert That Knows AI?
Looking at over a thousand blogs we have posted since launching nearly 20 years ago along with a few that touch on the costs of social media marketing professionals/experts that have gotten a lot of traction over time, it’s interesting how companies today are looking for consultants that are both AI and social media experts […]
How Can Pizza Spots Use AI to Boost Sales? The Real Truth
With the world buzzing today about all of the ways companies can use AI to supposedly replace humans and boost sales/profits with a magic wand, coming from a team that’s developed and patented the most cutting edge AI tech and foodies that guided the biggest food brands and top restaurants in the world, we wanted […]
Can You Use Social Media Data/Analytics to Predict Stock Market Trends?
The question around using social media insights to predict stock market trends has been an ongoing conversation for years with many theories being tossed around, though what’s actually working today and produces results? The simple answer is yes, you can use social media data to predict stock market trends if you have the right analytics/tools […]
What Does ‘Ask Meta AI Anything’ Really Mean? Our Social/Tech Feedback
For everyone out there wondering why your search field on Instagram changed to “Ask Meta AI anything” versus running simple but limited searches before related to hashtags, locations, etc. it’s all about the multimodal fusion of data including Bing/Google search results in Instagram, which is creating a whole new ecosystem. In a nutshell, the searches […]
The Magic of Social Media Marketing & Why Most Companies Fail
For nearly 20 years we have taken an analytical approach to social media marketing and more importantly seeing the big picture which then trickles down to all other facets of a business, though what’s the magic behind the scenes today and what makes certain companies very successful? Similar to Houdini and others that perfected the […]
Social Media Expert Witness for Class Actions: Discovering Data/Analytics/Behaviors at Scale
As we continue to get inquiries for help around analyzing social media for complex legal cases then providing expert witness testimony if things go to trial, one area that’s taking off now and highly reliant on social media is around capturing then understanding massive amounts of data for class action cases, and we thought it […]
Social Media Expert Witnesses: Their Location vs Potential Results
It is always interesting how people relate time, location and space (similar to Einstein) and that directly applies to the restaurants we eat at, local gas stations we visit and other similar behaviors that create patterns in our lives. And many times it’s those behaviors/patterns that tell the true story. As a good example, looking […]
Social Media Analytics/Intelligence for Security: Can it Help?
For nearly 20 years we have guided some of the biggest companies in the world on marketing strategies and it’s interesting how questions have shifted over time from how can we attract new people, generate more revenue, etc. to what should we be worried about now? Outside of the marketing/sales world social media plays a […]
How Can Law Firms Use Social Media? 3 Key Areas
The legal industry is similar to the medical space where both have always been slow to adapt, though nowadays firms are waking up to the power of social media for a wide variety of purposes outside of marketing and this post touches on a few of them, especially when it comes to using social media […]
The Biggest Social Media Misconception/Failure: Posting vs Actually Engaging
We have covered this topic in the past after guiding hundreds of companies around the world for nearly 20 years and it’s interesting to see how the trends and subsequent results continue to align with what we predicted before, especially when it comes to small-minded social media marketing concepts that only scratch the surface. In […]