Understanding the World of Social Media Expert Witnesses: The Basics
Looking at the past 20 years it’s exciting to see the progression of social media from its infancy to how it connected people around the world, produced huge benefits then started to go down a dark path in many ways which has led to legal issues we’ve helped solve in the past along with what […]
Social Media Marketing at the Highest Level: Understanding Behaviors/AI
We are living in interesting times where AI has become a household term and social media drives a vast majority of our daily lives in a wide variety of ways. Though how do companies cut through the white noise (aka BS) and gain clarity into the future? First and foremost, if you can’t understand humans […]
How to Optimize Instagram Posts: Social Media Marketing via AI/Multimodal Tech
Optimizing posts on Instagram to hopefully achieve that pie in the sky virality everyone and their grandma (nowadays) is looking for is possible, though the recipes have changed and old school approaches just aren’t working today. Without spilling the beans too much, we’ll say that there’s a direct correlation between social networks adopting AI, and […]
Is Posting on Social Media Too Much Bad? Yes, Here’s Why
Social media has evolved since the early days from a place to connect with others that have mutual interests yet nowadays it’s a melting pot of people/opportunities along with a bunch of companies trying to game them via social media. But not all tactics produce the best results, and many can actually hurt your brand […]
3 Biggest Social Media Marketing Failures in 2024: We’re Spilling the Beans
For nearly 20 years we have guided the biggest companies in the world on social media initiatives ranging from launching global campaigns to being expert witnesses in complex legal cases involving social media, and we thought it would be helpful to drop this post around the common failures we see in small to mid-sized companies […]
California: The Birthplace/Hub of Social Media Marketing?
Looking back in time after the Industrial Revolution the next wave that truly changed the world was around California emerging as the tech capital not only when it comes to where social networks were born but also many of the things (AI, etc.) that power our everyday lives now. Going back to the early days […]
How to Control Social Media Conversations for Marketing/Branding Purposes
The world of social media marketing has been a wild ride since the early days and one of the common questions today that’s almost like a superpower is how to control conversations on social media to tap into influencers, generate buzz and ultimately accomplish the goals your brand/company is trying to achieve. Though it may […]
How Can Social Media be a Threat to a Company? The World Today
We are living in a world where even the slightest mishap from a hotel, restaurant or any other consumer-facing business can spark social media threats to a company like negative reviews, and this post touches on some of the common threats we’ve seen over the past 20 years along with how to counter them. First […]
Social Media Marketing for Restaurants in Los Angeles: Ways to Win
The restaurant marketing game is a different animal and after guiding global food brands and top restaurants around the world we thought it would be helpful to touch on our hometown (Los Angeles) and how the social media marketing space is operating today. First and foremost, before we dig more into the Los Angeles food […]
Social Media Consultants in 2024: Common Questions We’re Seeing
The world is changing rapidly and 2024 is around the corner, which has us thinking about the future and what’s to come. In particular, how demand for social media consultants with real expertise will continue to surge along with hourly rates as companies realize the fluff. Essentially, the flashy/sexy influencer campaigns your company spent $5M […]