Understanding Human Behaviors to Create the Best Social Media Marketing Campaigns
We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding some of the biggest companies in the world along with developing tech and performing ongoing research that has changed the game in many ways, and we wanted to highlight the […]
How to Create Social Media Marketing Magic: Don’t be Anti-Social
This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just don’t get it, and ultimately the proof is in the pudding: Analytics. What’s actually working and not working? We’re posting this now and it’s aimed at cutting through the white […]
Does Your Social Media Marketing Agency Actually Get It? Many Times No
After nearly 20 years guiding the biggest companies in the world and their internal teams along with third parties like outside social media agencies we have seen everything you can imagine, and this post is aimed at cutting through the white noise (aka BS). As a good example, we all have friends that claim to […]
Miami Hotel Marketing: How to Compete/Win on Social Media & Google
Social media marketing and SEO for hotels throughout the world is very competitive, especially in trending locations like Miami, and this post touches on some of the ways hotels can cut through the white noise, avoid wasting money on useless marketing campaigns, and ultimately focus their energy on what works best based on our data/experience. […]
Los Angeles Restaurant Social Media Marketing: What’s the Secret Sauce?
As a social media agency and consulting firm that launched nearly 20 years ago and has guided guided top companies throughout the world in a variety of areas (restaurants, financial, legal, etc.) ever since, we thought it would be helpful to share insights around social media marketing for restaurants in LA now and how things […]
Successful Social Media Marketing: Power of Creating Trends vs Following Others
For nearly 20 years since the early days of social media marketing we have guided the biggest companies in the world, though today things have become skewed in a variety of ways and we wanted to drop this blog post highlighting what’s working now and also what’s not – like a company that jumps on […]
3 Ways Law Firms are Using Social Media Today: A Look Behind the Scenes
Over the years we have guided a wide variety of companies around the world including top law firms, and nowadays we’re getting more inquiries from the legal space related to marketing solutions as well as ways to utilize social media data to win cases, and this blog post touches on that. Looking at the top […]
Biggest Social Media Marketing Failure: Thinking You’re Special
After guiding hundreds of social media marketing projects over the years there’s a common failure we see and have to point out: The wild concept of thinking you’re so special that whatever you post will immediately gain traction and that’s flawed in many ways. Posting and thinking magic will happen sounds like the perfect scenario, […]
Top Social Media Agencies in Los Angeles Now: What Makes Them Special?
With our team being born and raised in Los Angeles and seeing the city change over time this blog is focused on LA though the core principles apply to any city in the world, and it all comes down to identifying the top solutions and what truly makes them special regardless of their physical location. […]
Does Your Social Marketing Team Understand AI? If Not You’re Going to Fail
The social media marketing industry is seeing a major shift now where artificial intelligence (AI) is taking over and the artsy, theoretical approach to social media marketing that usually didn’t work in the past is definitely not going to work in the future, and we wanted to drop a quick post on this. First and […]