Social Media Marketing/Consulting for Private Jet Charter Companies: Common Questions We Get
The aviation world is an interesting place and it’s exciting to see how behaviors have evolved over time with social media playing a key role in that. And nowadays all industries have been influenced by social media with policies/strategies being implemented company-wide. Looking at the aviation industry in particular, aside from commercial airlines like Delta, […]
What Training Do You Need to be a Social Media Expert/Specialist?
After being in the social media marketing industry since the beginning and guiding some of the largest companies in the world it’s exciting how social media has truly become a career for many ranging from social media marketing managers to social media expert witnesses in court cases and so much more. And because of that, […]
Hedge Fund Social Media Marketing/Consulting: Do You Need It?
From the financial industry to the legal space there are certain verticals that are always slow to adapt, and it’s interesting to see how in recent times hedge funds are opening up to internet marketing ranging from SEO to social media as well as integrating social media analytics into their investment strategies. The times are […]
Digital Marketing Strategies for Hotels: Are You Missing Out?
The world is a wild place today and as technology progresses ranging from AI to social media with Instagram launching Threads, Elon Musk rebranding Twitter to X and everything else going on we are living in very interesting times. But are hotels getting the most out of their digital marketing strategies today? Let’s review. After […]
Does Instagram Verification Carryover to Threads? A Common Question
Since Instagram/Meta took the ballsy approach to launch Threads the social media world has been turned upside down (kinda sorta not really) though the move is still something to note, and we’re going to cover it in this post. First and foremost, addressing the elephant in the room: If you have an Instagram account that […]
How to Market a Restaurant on Social Media: Answers to Common Questions
Whether you are launching a new restaurant or trying to expand an empire, social media marketing for restaurants is all about taking the food and ambiance then digitally scaling/transforming it into social media marketing, and this post touches on how to market a restaurant on social media based on our 15+ years of experience guiding […]
Marketing a Restaurant on Social Media: 3 Things You Must Know
Whether you are marketing an old school restaurant that has been around for generations or launching a new restaurant that creates a different future, we have guided top restaurants from around the world for the past 15 years and wanted to share our thoughts in this post. And in looking at some of the most […]
Restaurant Social Media Consultants: Discovering What’s Possible
Over the years we have guided a variety of restaurants through their social media journeys and wanted to drop a post that hits on what we’re seeing in the industry now along with ways restaurants can capitalize on trends, think strategically and boost revenue. The first example: Immigrants coming to the U.S. and bringing their […]
When Social Media Influencer Marketing Fails: The Pay-to-Play Model
For over 15 years we’ve been guiding companies throughout the world on their social media strategies ranging from startups to Fortune 500s and during that time we saw the influencer space take off along with a variety of failures, and this post touches on some of the things we’ve seen in the past as well […]
The Olive Wagyu Trend: Marketing Behind the Rarest, Most Expensive Steak in the World
There are times in our lives when things come out of nowhere and the trend we’ve been seeing in the food space for years has been around Kobe and Wagyu beef (similar in many ways) then all of the sudden Olive-fed wagyu was crowned the rarest and most expensive steak according to recent social media […]