Why Scheduling Social Media Posts Can be Bad: Our Insights
The concept of scheduling everything in advance whether it comes to our personal lives or business goals is beneficial though there are times when you have to take a more agile approach focused on learning/adapting in the moment. The concept of setting things in stone can many times be more harmful than helpful. Looking at […]
AI for Social Media Marketing: Do Agencies Get the Big Picture?
We are living in a world where artificial intelligence (AI) is taking over all aspects of daily life and we noticed a trend where some social media marketing agencies and internal marketing teams are being left in the dust because they don’t understand how technology works today. Though it doesn’t have to be that way […]
Startup Social Media Marketing: Don’t Waste Money on Ads
After guiding startup companies over the past 20 years and launching ventures of our own before being acquired then directing PE/VC firms, it’s interesting to see how startups spend OPM (Other People’s Money) as if it’s endless then eventually things come crashing down. And this post touches on one of the biggest failures we see […]
Social Media Agency for Restaurants: What’s the Secret Sauce?
As the old saying goes, your restaurant is only as good as the last dish you put out and the same applies to social media marketing for restaurants, especially when it comes to finding the best social media agency. The proof is in the pudding and this post touches on the secret sauce that brings […]
Social Media Agencies in 2023: The Times are Changing
Looking at how the world of social media evolved over time it’s interesting to see how agencies adapted as well, especially when it comes to going from extroverted personalities focused on engagement to being forced to rethink everything due to AI and technology as a whole. Today, running a successful social media agency isn’t so […]
Social Media Consulting in 2023: Costs, Expertise and Expectations
The social media world continues to evolve and going into 2023 companies ranging from startups to Fortune 500s just don’t know what’s around the next turn, and that’s where bringing in outside help can make or break things. Essentially, having someone on your team that sees what’s on the horizon and guides you in the […]
Beverly Hills Marketing Agencies: What Makes Them Special?
Going back to when The Brainchild Group launched in 2007 and we were headquartered in Beverly Hills the world was a different place and over time it has been interesting to see things evolve, especially after the pandemic where life became virtual in many ways. Fast forward to today, whether a marketing agency is based […]
Social Media Consulting Services: Do You Need Them?
There are times in life where we have to be honest with ourselves, recognize what’s working and not working, and when it comes to social media marketing companies often need help getting on the right track – a fresh set of eyes to think outside of the box. That’s where bringing in an outside social […]
How Much Should I Pay a Social Media Influencer? Failure 101
Companies looking to break into the social media marketing space by working with influencers are on the right track and see the vision, however many times the execution is flawed, which gives social media influencer marketing a bad name and brings up questions around how much social media influencers should be paid? First and foremost, […]
Los Angeles Social Media Consultants: Finding the True OGs
If you landed on this blog post there’s a good chance you’re either based in LA and looking for a local social media consultant or scaling your company and searching for a consultant/firm that’s savvy in the areas you’re expanding to – like Los Angeles. We get it. Our Founder, Aaron Schoenberger, was born and […]