The dreaded, hectic tax season is quickly approaching, and accounting firms throughout the country are ramping up social marketing efforts in an unparalleled way. The days of direct mail, print ads and corny television commercials are, quite possibly, gone for good.

The time has finally come, and law firms throughout the world are warming up to Social Media Marketing (SMM) in a big way. Small, tech-savvy firms were the first to break from the mold, and larger firms are now following suit.

I remember being a freshman in high school and wanting a sleek, flashy car when I turned 16 — something I can feel proud driving in front of school. My dad told me, being the nice dad he was, “I will match whatever you save.” I had goal, and to achieve it, I was forced to make magic happen.

Doing the digital shuffle, sorting through (web) pages of news trying to find worthy information to share with devoted friends and followers on social networks, is a large part of Social Media Marketing (SMM). Unfortunately, finding the latest and greatest — the crème de la crème — of groundbreaking, helpful, catchy information is like finding a needle in a haystack. But as my German grandmother used to say in her heavy accent: “Zer are solutions to every problem.”