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Tomorrow’s the big day! No, I’m not getting married, just excited about “Free Shipping Day” — another Internet phenomenon that will surely kick up sales for online retailers.
Ever since Yahoo announced letting 600 employees (4% of its work force) go, newspapers and websites are blowing the story out of proportion like it’s the end of the world. Think again.
I love being presented with complex, fun questions about marketing — I live for it. Today, a client inquired about Twitter marketing and when the best times to Tweet are, which is an excellent question that deserves a blog post of a response. So, here I am!
While indulging in a toasted sammy and some soup from Quiznos on this chilly day in Los Angeles, I noticed a sign by the front door with a talking toaster saying: FOLLOW ME. I first thought to where; are we going to toasted sandwich heaven? Then I glanced down to see the iconic Facebook and Twitter logos staring me down. A-ha!
Like a throwback to 1848, the California Gold Rush is back in action, but instead of extracting wealth from Mother Earth it’s being found in a new age marketing medium — social media.
When launching a Social Media Marketing (SMM) campaign it’s important to understand ROI, but first you must understand the medium’s inner workings. Fortunately, I’m here to help you with that.
When it comes to online marketing, companies that rely on local customers absolutely must have a Google Places account. I suggest going for the win and signing up for the “Tags” as a way to boost exposure and increase click-throughs. Tags are basically features that provide improved exposure by displaying additional information about one’s business — featured website link, coupon, live update from business owner, etc. They’re an excellent way to stand out from the crowd.
There’s something so calming and surreal about relaxing in the darkness with the smell of firewood burning off in the distance as meteors shoot across the sky. Magical I tell you. I’m glad I was able to break away from the computer to take a breather and experience the “best meteor shower of the year” — The Geminids.
Instead of hiding the fact that a site is being built in WordPress, designers are now marketing WordPress website design services and producing awesome final products. Some of the most catchy, function-rich websites are created in WordPress, including sites for major news providers, entertainment companies, law firms, college blogs, and just about every other site you can think of.
As many of you already know, I’m a BBQ aficionado. Though it may sound odd to some, or display the fact that I’m a workaholic, my idea of a fun day is sparking up the smoker and cooking loads of food while I relax outside and work on my laptop. The point is: The intimate feelings I have for BBQ are the same feelings small business owners should have for Social Media Marketing (SMM).
Over the years we have guided companies through a wide range of roadblocks and successes ranging from consulting on hiring and expanding to solving internal
Without going off on too much of a tangent in this post, the goal is to hit on a topic that hopefully adds value to
We are living in a world where podcasts are truly dominating ranging from people stuck in traffic listening to Joe Rogan to all sorts of
Having been in the social media game since the early days we’re all about using social media to connect with like-minded people and build communities
We are always on a mission to explore the future and understand what’s happening in the moment, and in the past couple years The Brainchild
We have covered this topic in the past and have to bring it to the surface again because it’s a persistent problem that needs to
Over the past 20 years we’ve guided a wide range of food product companies and restaurants ranging from startups to global food brands/investors and all
Whether looking at a personal brand for a celebrity (actor, musician, etc.) or solving brand reputation problems for the biggest companies with locations/roots in Los
What first began in Beverly Hills during the early days of internet marketing over 20 years ago eventually led to The Brainchild Group relocating to
There are times in life when the biggest companies in the world run into critical issues and need solutions right away, and this blog post