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Every now and then a news article appears, shows its ugly little face, and attempts to portray social websites as an evil, unsafe thing for children. My response? Boo! You suck!
Now that Social Media is the life of the party, everyone is flocking to social channels like white on rice. Friendships are born and maintained online, marketers are doing the digital dance, and retailers are dropping cheesy in-store displays and conventional marketing efforts in favor of brand-exposure-inducing group sales.
When it comes to Social Media Marketing (SMM) and squeezing the most out of marketing efforts, you absolutely can’t forget Search Engine Optimization (SEO). It’s imperative for Social Media Marketing companies/consultants throughout the world to gain a basic understanding of SEO best practices and integrate such into social campaigns. A social marketing campaign with no SEO is like a bike with no wheels, a website with no hosting, or an amazing meal with no fork/chopsticks.
I remember being a young buck and thinking of the wild ride ahead. What is life all about? Will my dreams someday come to fruition? Who will I be 5, 10, 50 years from now? And finally, will I ever drive a mid-sized sedan?
As many of you already know, I’m a firm believer in the notion that content is king, but there’s one factor that can bring even the best article to its knees: timing.
While bonding with my iPhone, I have explored a plethora of news websites for information on business, marketing and technology, but have realized that only a few standout.
Lisa Ling, an American journalist best known for her role as co-host of ABC’s The View, has launched a new website for women, by women with a goal of helping women overcome the curveballs life tends to throw.
Howard Stern signed a sizable 5-year contract with Sirius XM this morning, which has made fans ecstatic and stock prices go through the roof. Stern’s original 5-year, $500 million deal was set to expire in less than a month — something that’s been worrying investors. After news of the new 5-year agreement, Sirius XM’s (SIRI) share price shot up by 10% to $1.44 in pre-market trading. Now, at 4PM EST, it’s trading at $1.39.
Two questions I am consistently asked by potential clients, prior to diving into projects, include what our social marketing packages entail and what the cost is. We’re asked these on a regular basis and I feel horrible [initially] providing the disappointing news.
Like a kid in a candy store, I’m ecstatic about the Space X Dragon spacecraft mission and I will very likely stay up all night waiting for the launch window to open at 6:03 AM PST. Ladies and gentleman, this is history in the making.
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve
Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work
We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising
Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like
It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary
We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has
We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for