While browsing Google Analytics to get a feel for today’s website traffic, I noticed someone had searched for “is Internet marketing better than print?” and landed on our site. This is an excellent question that deserves an explanation.
I’m a firm believer in reaching for the stars, however trying to own the world with search engine optimization (SEO) is a horrible, costly idea. Let me explain…
I can still hear the voices of naysayers echoing in my head while a tiny cricket plays a sad song on a violin. Google’s new algorithm update has sluggish companies and social media-unfriendly SEO practitioners running for the hills. The window of opportunity has shut.
If there’s one characteristic that every successful entrepreneur has, it’s the ability to think outside of the box and create something that’s revolutionary. This is what makes them shine. And when it comes to marketing campaigns, the same idea holds true.
If you’re as crazy and obsessed as I am, you have probably found yourself working on Internet marketing at all hours of the night (and morning). Your friends think you’re a workaholic, your pets hate you for keeping them awake, and when you really think about it, you’re in heaven.
Everyone now and then, like a bird pooping on your favorite shirt, something happens and you must adapt to the circumstances. The novel idea of walking under that big tree doesn’t seem so smart anymore, you won’t leave banana peels on the floor if you slip and fall, and you’ll stop ignoring Google Places when you realize how important the platform truly is.