I’m a firm believer in reaching for the stars, however trying to own the world with search engine optimization (SEO) is a horrible, costly idea. Let me explain…
I can still hear the voices of naysayers echoing in my head while a tiny cricket plays a sad song on a violin. Google’s new algorithm update has sluggish companies and social media-unfriendly SEO practitioners running for the hills. The window of opportunity has shut.
If there’s one characteristic that every successful entrepreneur has, it’s the ability to think outside of the box and create something that’s revolutionary. This is what makes them shine. And when it comes to marketing campaigns, the same idea holds true.
If you’re as crazy and obsessed as I am, you have probably found yourself working on Internet marketing at all hours of the night (and morning). Your friends think you’re a workaholic, your pets hate you for keeping them awake, and when you really think about it, you’re in heaven.
Everyone now and then, like a bird pooping on your favorite shirt, something happens and you must adapt to the circumstances. The novel idea of walking under that big tree doesn’t seem so smart anymore, you won’t leave banana peels on the floor if you slip and fall, and you’ll stop ignoring Google Places when you realize how important the platform truly is.
There comes a time in life when we must put our pride aside and admit ignorance; whatever the final outcome may be. Having the ability to honestly say not what we know, but what we don’t know, is the mark of a true expert in my opinion. This can be a renown chef that hasn’t tried a particular technique or an online advertiser that specializes in Social Media but knows nothing about PPC. There will always be things we don’t know, and there’s nothing wrong with admitting such.