Internet Marketing Consultants: Does Your Company Need One?
The art of internet marketing is like Picasso painting an epic picture that not only tells a story but also predicts the future and it’s interesting to see how his creations have lived on for nearly 100 years. One thing we’ve noticed after guiding companies from startups to Fortune 500s is that they need to […]
Private Jet Marketing Companies: Understanding Behaviors to Generate Revenue
Not everyone can afford a private jet let alone first class or other upgraded seats on airlines and many times that becomes a roadblock when companies ranging from private jet operators to major airlines with first class suites launch marketing campaigns. This comes down to one question: How do you cut through the white noise, […]
Podcast Marketing Companies: Why a Blend of SEO & Social Media is Key
One of the biggest challenges companies of all types have faced over the years is a lack of content though with podcasts taking off that’s not the problem, but instead how to market a podcast and compete in a trending space. The mindset of “If you build it, they will come” doesn’t really hold true, […]
Blog Writing & Strategy Consultants: The Power of Unique Content
With Google recently turning their search engine algorithms upside down by introducing the MUM algorithm and everything else that followed, it should be no surprise that it’s creating waves in the blogging and SEO communities. So what’s the solution and how can your company adapt? First and foremost, the days of creating long, keyword-stuffed blog […]
Internet Marketing Consultants: What’s the Secret Sauce?
For over 15 years we have guided companies on internet marketing ranging from SEO and social media marketing strategies to solving complex problems for some of the biggest companies in the world, and this post touches on internet marketing consultants – particularly, what makes a consultant/firm special? The secret sauce when it comes to hiring […]
Press Release Writing Services: Does Your Company Need One?
The art of writing press releases is something that is mastered over time and one of the questions that often comes up is whether businesses should hire a PR company to write press releases or can they be done internally? Unlike website content like blog posts where you have the ability to easily update them […]
The Benefits of Hiring a Marketing Consultant: Seeing the Unknown
When I was young I remember telling my dad all of the great ideas I have and what I’m going to do then he said: “Don’t tell me what you’re going to do, show me what you’ve done” and that directly applies to marketing concepts companies have that aren’t proven yet. And bringing in a […]
Writing a Press Release in First-Person vs Third-Person: Failure or Success
Crafting exciting, intriguing press releases that tell a story is one key element of marketing today, but many times companies mess up by becoming too personal, trying to express their feelings, and that leads to press releases written in first-person vs third-person. Rule number one: Whether you are writing press releases internally or hiring an […]
Hitting a Roadblock Then Exploring Marketing Consultants
Looking back over the years it’s interesting how many of our clients came from them hitting major roadblocks, not knowing where to turn then reaching out to us for guidance. And those projects have been some of the most exciting and rewarding because we’re able to make a real difference. Fast-forward to today, companies facing […]
The Power of Press Releases: 3 Common Questions We Get
Imagine having the ability to announce something special for your company then distribute the message throughout the world, generate buzz on social, SEO value and more while establishing yourself as a leader – these are some of the benefits of crafting effective press releases. Over the past 15 years we’ve guided a wide variety of […]