Often times I have clients come to me and inquire about how they can build a strong marketing campaign that will achieve their goals. Due to such, I have decided to whip up this quick article to highlight what I feel makes a strong marketing campaign.
Many people are afraid of change and are set in their ways, especially when it comes to marketing. The notion is that if current marketing efforts are bringing in sales, why fix them? Why reinvent the wheel? I have been asked this question many times and my answer is always the same: The goal is not to “fix” one’s marketing, it’s to maximize ROI and stay in tune with current marketing trends. Things change over time as do marketing mediums.
The travel industry is a very competitive arena with hotels and resort destinations spending over $100,000 per month to advertise dream vacations. Standing out from the crowd can be difficult, but it doesn’t have to be.
Marketing an accounting firm can be a very difficult task that often requires a large marketing budget to achieve noticeable results. However, as marketing efforts shift to online mediums, CPA firms are seeing a decrease in marketing expenditures and a boost in revenue. The smart ones that is.
I recently read an article about a face transplant that took place in Spain, which for me, like everything else, relates to marketing in one way or another. While reading the article I thought to myself: What about businesses that need a face transplant? A revision of their branding and a new appearance that fits their goals as a company.
Marketing a business, especially a new company, in a bustling city like Los Angeles, California is quite a task. You have thousands of competitors and need to stand out from the crowd. But the big question is: How?