Internet Marketing

For over 15 years we have guided companies on internet marketing ranging from SEO and social media marketing strategies to solving complex problems for some of the biggest companies in the world, and this post touches on internet marketing consultants – particularly, what makes a consultant/firm special?

The art of writing press releases is something that is mastered over time and one of the questions that often comes up is whether businesses should hire a PR company to write press releases or can they be done internally?

When I was young I remember telling my dad all of the great ideas I have and what I’m going to do then he said: “Don’t tell me what you’re going to do, show me what you’ve done” and that directly applies to marketing concepts companies have that aren’t proven yet. And bringing in a marketing consultant that’s been around the block a few times can point you in the right direction.

Crafting exciting, intriguing press releases that tell a story is one key element of marketing today, but many times companies mess up by becoming too personal, trying to express their feelings, and that leads to press releases written in first-person vs third-person.

Looking back over the years it’s interesting how many of our clients came from them hitting major roadblocks, not knowing where to turn then reaching out to us for guidance. And those projects have been some of the most exciting and rewarding because we’re able to make a real difference. 

Imagine having the ability to announce something special for your company then distribute the message throughout the world, generate buzz on social, SEO value and more while establishing yourself as a leader – these are some of the benefits of crafting effective press releases.