Why Did the First Food Halls in the U.S. Fail Before Trending Now? Our Insights
We never gravitate towards the negative though sometimes it’s beneficial to point out issues/failures from the past to be prepared for the future, and when it comes to the early days of food halls being launched in major cities throughout the U.S. at strategic locations like malls which we covered in a previous post, many […]
Applying Quantitative Hedge Fund Approaches to SEO & Social Media Marketing Analysis
No different than who you grew up with as a kid, as the old saying goes you are who you hang around and if you’re in circles with smart people that are making a big impact in their fields (finance, philanthropy, etc.) that’s a tribe you should be a part of, and we fortunately are […]
3 Things We Learned Guiding Marketing/Intelligence for Fortune 500 Companies
For nearly 20 years we have guided the top companies in the world on complex marketing/tech initiatives ranging from Fortune 500s to some of the coolest startups that became household brands today, and while going down that path we learned a lot on the magical carpet ride. Fast forward, we are still riding the waves […]
3 Social Media Marketing Tips for Los Angeles Sushi Restaurants: Feedback From Locals/OGs
Our team was born and raised in Los Angeles so we’ve seen the city transform over time, especially when it comes to the food scene including the sushi revolution that took place in the late 1980s where epic chefs (Katsuya, Nozawa, Nobu Matsuhisa and others) opened sushi restaurants in Los Angeles at a time when […]
Social Media Expert Witness for Criminal Cases: What to Look For?
We are living in interesting times today especially when it comes to the legal space, and in recent years we’ve both seen and experienced a big influx in the need for social media expert witnesses in criminal cases ranging from gathering information and providing insights during the early stages to testifying at trial. And this […]
Can You Post Too Much on Social Media? The Simple Answer: Yes
So it happened again and we experienced another company (consulting client) take the hyperactive approach to social media marketing with the mindset of the more we post the better results we’ll see, which is totally flawed from the beginning and the results are replicable in the future: Failing. However, no problems, only solutions and we’re […]
How to Market a Bank on Social Media? Our Experience Guiding Financial Institutions
The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all of the other old school tactics are out the door, and it’s interesting to see how banks and other financial institutions have been adopting social media with open arms over […]
Social Media Consultants vs Social Media Managers: What is the Real Difference?
The time has finally come and we had to drop a post around this topic which has sparked both questions and controversies over many years for a variety of reasons, though we’re here to put everything to rest once and for all. First and foremost, all social media folks are created equal and we have […]
Does a Social Media Expert Need to Know AI/Technology? Absolutely!
With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early days while not adapting to what’s happening now, and unfortunately they get left in the dust along with the companies they’re either working for or providing consulting to. From Instagram […]
Beverly Hills Social Media & PR Agencies: How to Choose?
The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it would be helpful to drop this post with tips on choosing the best social media and PR agencies versus outsiders trying to break into the market. Imagine being the most […]