Social Media Expert Witness: 2 Key Characteristics

One of the newest legal phenomenons is social media entering the courtroom in the form of expert witnesses – this can be for a case on Internet defamation, quantifying costs associated with repairing a brand’s image after a PR mishap, or a variety of other reasons.

Social Media Marketing: Are You Setting Obtainable Goals?

Choreographing an effective social marketing campaign consists of three key elements: setting obtainable goals, engaging social network users, and tracking results. Unfortunately, it’s not often that I see realistic goals being set, or any goals at all for that matter.

Social Media Analytics: PostRank Kicks Major Butt

PostRank is a social media analytics service that uses a proprietary algorithm to track and rank social engagements (Tweets, Likes, etc.). I know it may sound somewhat fanatical, but I’m on the PostRank website at least an hour per day. It’s very helpful to track our (The Brainchild Group’s) social activity as well as client’s.

No Social Media: What The Heck’s Your Problem?

Tonight I had an interesting conversation with a good lawyer friend of mine, which covered everything from attorney social media marketing to food to watches. He mentioned that he’s looking for a new watch and wants one similar to mine, so we started browsing the web for possible candidates. What I uncovered is quite surprising.