3 Common Restaurant Social Media Marketing Fails/Mistakes + Fixing Them
Aside from all of the projects we’ve guided in the financial space, the legal world and all sorts of other initiatives, the food industry holds a special place in our hearts and because of that combined with our experience guiding restaurants we see a variety of common social media mistakes occurring on a regular basis, […]
Is it Worth Hiring a Social Media Consultant? Our Experience After Guiding Fortune 500s, Startups
After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and new companies reaching out for solutions around ways to improve their social media presence/ROI, and is hiring an outside social media professional/consultant really going to push the needle? The ultimate […]
Can Venture Capital Firms Use Social Media to Find Investment Opportunities?
We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities for venture capitalists, hedge funds and other investors that know how to harness the power of actionable data from social media. But what should you be looking at? Starting off […]
The Influx of Social Media Agencies: What’s Happening & Why?
The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and guiding the biggest companies for 20 years we thought it would be helpful to drop a blog on why there are so many social agencies now and the impact they’re […]
How to Evaluate/Hire a New Social Media Marketing Agency? Our Experience
We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely clueless, attempting to exude an aura of success, and pulling everything from the book of snake oil tricks to get there. And looking at the social media marketing world, that […]
Common Instagram Marketing Challenges/Failures: How to Solve Them
The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms, etc.) getting left in the dust because they unfortunately didn’t keep up with the times and therefore don’t understand the world today, especially how AI plays a key role in […]
Understanding Human Behaviors to Create the Best Social Media Marketing Campaigns
We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding some of the biggest companies in the world along with developing tech and performing ongoing research that has changed the game in many ways, and we wanted to highlight the […]
How to Create Social Media Marketing Magic: Don’t be Anti-Social
This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just don’t get it, and ultimately the proof is in the pudding: Analytics. What’s actually working and not working? We’re posting this now and it’s aimed at cutting through the white […]
Does Your Social Media Marketing Agency Actually Get It? Many Times No
After nearly 20 years guiding the biggest companies in the world and their internal teams along with third parties like outside social media agencies we have seen everything you can imagine, and this post is aimed at cutting through the white noise (aka BS). As a good example, we all have friends that claim to […]
Miami Hotel Marketing: How to Compete/Win on Social Media & Google
Social media marketing and SEO for hotels throughout the world is very competitive, especially in trending locations like Miami, and this post touches on some of the ways hotels can cut through the white noise, avoid wasting money on useless marketing campaigns, and ultimately focus their energy on what works best based on our data/experience. […]