Does Instagram Verification Carryover to Threads? A Common Question
Since Instagram/Meta took the ballsy approach to launch Threads the social media world has been turned upside down (kinda sorta not really) though the move is still something to note, and we’re going to cover it in this post. First and foremost, addressing the elephant in the room: If you have an Instagram account that […]
How to Market a Restaurant on Social Media: Answers to Common Questions
Whether you are launching a new restaurant or trying to expand an empire, social media marketing for restaurants is all about taking the food and ambiance then digitally scaling/transforming it into social media marketing, and this post touches on how to market a restaurant on social media based on our 15+ years of experience guiding […]
Marketing a Restaurant on Social Media: 3 Things You Must Know
Whether you are marketing an old school restaurant that has been around for generations or launching a new restaurant that creates a different future, we have guided top restaurants from around the world for the past 15 years and wanted to share our thoughts in this post. And in looking at some of the most […]
Restaurant Social Media Consultants: Discovering What’s Possible
Over the years we have guided a variety of restaurants through their social media journeys and wanted to drop a post that hits on what we’re seeing in the industry now along with ways restaurants can capitalize on trends, think strategically and boost revenue. The first example: Immigrants coming to the U.S. and bringing their […]
When Social Media Influencer Marketing Fails: The Pay-to-Play Model
For over 15 years we’ve been guiding companies throughout the world on their social media strategies ranging from startups to Fortune 500s and during that time we saw the influencer space take off along with a variety of failures, and this post touches on some of the things we’ve seen in the past as well […]
The Olive Wagyu Trend: Marketing Behind the Rarest, Most Expensive Steak in the World
There are times in our lives when things come out of nowhere and the trend we’ve been seeing in the food space for years has been around Kobe and Wagyu beef (similar in many ways) then all of the sudden Olive-fed wagyu was crowned the rarest and most expensive steak according to recent social media […]
Why Scheduling Social Media Posts Can be Bad: Our Insights
The concept of scheduling everything in advance whether it comes to our personal lives or business goals is beneficial though there are times when you have to take a more agile approach focused on learning/adapting in the moment. The concept of setting things in stone can many times be more harmful than helpful. Looking at […]
AI for Social Media Marketing: Do Agencies Get the Big Picture?
We are living in a world where artificial intelligence (AI) is taking over all aspects of daily life and we noticed a trend where some social media marketing agencies and internal marketing teams are being left in the dust because they don’t understand how technology works today. Though it doesn’t have to be that way […]
Startup Social Media Marketing: Don’t Waste Money on Ads
After guiding startup companies over the past 20 years and launching ventures of our own before being acquired then directing PE/VC firms, it’s interesting to see how startups spend OPM (Other People’s Money) as if it’s endless then eventually things come crashing down. And this post touches on one of the biggest failures we see […]
Social Media Agency for Restaurants: What’s the Secret Sauce?
As the old saying goes, your restaurant is only as good as the last dish you put out and the same applies to social media marketing for restaurants, especially when it comes to finding the best social media agency. The proof is in the pudding and this post touches on the secret sauce that brings […]