Why Do You Need a Social Media Consultant? The Answer is Simple
The reality of the social media marketing world today is that company departments live in silos and because of that many things are lost in translation along the way – like operating with blinders where you can’t see the big picture – and that’s where social media consultants shine. There’s a reason why people go […]
Yacht Charter Social Media Marketing: Why Targeted Content is Magical
We have guided a variety of yacht companies in the past ranging from builders to charter companies and whether you’re looking to buy a yacht or charter one, captivating content is truly what creates the vision. But how can companies in the yacht world better monetize on that? We’ll explore. This goes back to social […]
What is a Good Instagram Marketing Strategy? 3 Tips From Influencers
The concept behind social media marketing and what makes an Instagram strategy good is heavily based on company goals along with the execution of the campaign (e.g. the social media agency/consultant you hire). First off, people must crawl out of the hole they’ve been living in and realize that social media marketing isn’t about simply […]
3 Reasons Why Having a Social Media Strategy is Important
Imagine going on a wild trip to Death Valley in California and not being prepared then facing the wrath of nature – that’s exactly what happens when companies dive into social media marketing with no real strategy in place. The first reason why companies need to develop a social media strategy is to understand their […]
Choosing a Social Media Agency: Boutique or Global?
We have been guiding companies on their social media journeys for 15 years and one roadblock large businesses often face is whether to go with a smaller, boutique social media agency or a large global provider which is typically a social media arm of a full-service agency. This dilemma comes down to goals along with […]
Does Instagram Marketing Really Work? Nightmares vs Success
Social media has taken over our everyday lives and with that comes social media marketing where companies ranging from small to large are all competing on social networks for your attention/business. And when it comes to marketing on Instagram does it really work? The simple answer is yes: If you create a strategic Instagram marketing […]
How Long Should Blog Posts Be? Cutting Through the BS
The art of writing blog posts is sacred and true ninjas achieve success by conveying a message that can quickly and easily be absorbed; not long posts stuffed with keywords that are relics of the past. Let me explain… Back in the day, blog posts were all about writing as much as possible to target […]
Does Influencer Marketing Actually Work? Our Experience Over 15 Years
The answer to if influencer marketing works, especially on social media, is yes but that’s if it’s done right and people have real influence. Nowadays social media is inflated with people buying followers, likes, etc. and seeing engagement (like conversations in the comments) is key. Influencer marketing works if you have the ability to identify […]
B2B Social Media Agencies: What Makes Them Special?
The art of social media marketing is unique in itself though when it comes to social media marketing for businesses that are targeting other businesses (B2B) things become more challenging and require a social media agency/consultant that not only gets the marketing side of the equation but also has a business mindset. B2B social media […]
Social Media Consulting: Ways a Consultant/Firm Can Transform Your Business
The world of social media is an interesting place today ranging from understanding the ways people behave and communicate on social networks to identifying trends early on so companies can either ride waves or predict issues on the horizon then react. The possibilities are endless. Social media consulting is all about guiding companies in the […]