How Long Should Blog Posts Be? Cutting Through the BS
The art of writing blog posts is sacred and true ninjas achieve success by conveying a message that can quickly and easily be absorbed; not long posts stuffed with keywords that are relics of the past. Let me explain… Back in the day, blog posts were all about writing as much as possible to target […]
Does Influencer Marketing Actually Work? Our Experience Over 15 Years
The answer to if influencer marketing works, especially on social media, is yes but that’s if it’s done right and people have real influence. Nowadays social media is inflated with people buying followers, likes, etc. and seeing engagement (like conversations in the comments) is key. Influencer marketing works if you have the ability to identify […]
B2B Social Media Agencies: What Makes Them Special?
The art of social media marketing is unique in itself though when it comes to social media marketing for businesses that are targeting other businesses (B2B) things become more challenging and require a social media agency/consultant that not only gets the marketing side of the equation but also has a business mindset. B2B social media […]
Social Media Consulting: Ways a Consultant/Firm Can Transform Your Business
The world of social media is an interesting place today ranging from understanding the ways people behave and communicate on social networks to identifying trends early on so companies can either ride waves or predict issues on the horizon then react. The possibilities are endless. Social media consulting is all about guiding companies in the […]
Social Media Marketing: Why Industry and Location Expertise Matters
The world of social media marketing today is filled with tons of smoke and mirrors, and when it comes to finding a social media marketing firm with the power to take you to the next level there are two key things to look for. For one, what’s their true passion and the companies/industries they intimately […]
Is Social Media Marketing a Waste of Time/Money? Spilling the Beans
Since we launched back in 2007 the world of social media marketing has drastically changed and with social media impacting our daily lives today, when it comes to business, there’s been a question brewing that we want to touch on. In particular, is social media marketing now a waste of time and money given all […]
Social Media Marketing vs Advertising: What’s the Difference & Best Solution?
Developing social media marketing strategies is an art and it’s interesting how many times people lump organic social media marketing efforts with advertising though the two are drastically different. This post hits on some of the main differences and hopefully sheds light on what your company should be focused on. First off, advertising on social […]
Posting Too Much on Instagram, Social Media: Why You’re Failing
Looking at the ways social media evolved over time it’s interesting how what was first a way to connect and be social transformed into a platform that’s almost like a drug where engagement (comments, likes, etc.) release dopamine in our brains and that pushes us to post more to get more satisfaction. But that mentality […]
Attorney Social Media Marketing: Choosing the Right Company, Consultant
Social media marketing has been steadily growing since the mid-2000s and nowadays a big portion of marketing budgets for a variety of companies/industries are devoted to internet marketing, especially social media. Though when it comes to the legal industry, which has been historically slow to adapt, social media marketing is finally becoming something that law […]
Los Angeles Social Media Expert Witness for Complex Court Cases
Since we launched back in 2007 it has been interesting to see the world change as a whole, and especially the social media space going from its infancy to evolving where today social media touches almost all aspects of our daily lives. And when it comes to the legal industry, the need for experienced, qualified […]