Large companies from around the world spend millions of dollars on market research on a regular basis, and I’m always amazed how they totally ignore valuable data that’s literally at their fingertips. This article will highlight one of the most epic marketing failures I see on a regular basis with the intention of getting large organizations to change their disturbing ways while also helping smaller companies stay on the right track.

Geico’s wildly successful Hump Day commercial has raked in nearly 20 million views in the past 6 months along with over 80,000 likes. Given its popularity, Geico made an ingenious decision to release a sequel that takes place in a movie theater. The new commercial is titled “Movie Day” and features a popcorn-eating camel and his good friends, including Mike.

A few weeks back I remember hearing one of the sharks on Shark Tank say that there are entrepreneurs and “wantrepreneurs,” and I always enjoy learning about what made people successful. Sir Richard Branson is one of the entrepreneurs that I admire, and what he has done with Virgin America in the past six years is very impressive.

Founder of The Brainchild Group, Aaron Schoenberger, wrote an article in 2010 about museums using social media for marketing purposes, and two students from Laurea University of Applied Sciences in Finland used his model to create a study on marketing the Finnish Aviation Museum via social channels.

When it comes to search engine optimization and online public relations, one of the best things you can have is organic mentions on various blogs. But how does one get to the point where they’re looked at as an authority and actually get cited?

The Tonino Lamborghini Group has taken the smartphone market to new heights with their new limited edition ‘Antares’ phone, which will be priced at around $4,000. Yes, you heard that right — $4,000.

The demand for social media consultants in Miami, Florida has skyrocketed in the past year and many businesses have had trouble enlisting local talent. Recently I received two calls from companies in the hospitality industry that were searching for guidance, but didn’t find what they were looking for in Miami, which is both surprising and unfortunate.

There’s nothing better than waking up at the crack of dawn and schmearing some Philadelphia Cream Cheese on a warm, toasty bagel. Kraft’s marketing strategy has positioned the product as the creme de la creme of cream cheeses (pun intended), and as a connoisseur of deliciousness I can safely say they’re telling the truth.