Social Media Marketing Plans: Research Leads The Way
August 19, 2012
The other day I was working with a client on their marketing campaign and realized that, even though social media marketing is drastically different than
The other day I was working with a client on their marketing campaign and realized that, even though social media marketing is drastically different than
Not many of you know this, but I grow all sorts of fruits and vegetables on my property, and I love when Spring rolls around. Plants go from the greenhouse to their final homes, the sun shines bright, and the bees are buzzing. Interestingly enough, Lowe’s was able to capture the true feeling of Spring in their new advertising campaign.
Geico’s new karaoke dating commercial can be summed up in two words: absolutely hilarious. Ronald finds a way to skip costly online dating sites and channel his energy into, of all things, karaoke.
As Search Engine Optimization (SEO) continues to gain attention and become a much-needed service, I feel it’s important for businesses to know what they’re getting into.
As social media continues to grow by the day, more and more Business-to-Business (B2B) companies are leaning on social channels to boost exposure and provide sustainability for the future.
There are times in life when even though you’re the absolute best, you still don’t succeed. When it comes to landing a big social media marketing contract, or any contract for that matter, it’s not only about what you know, but how you present yourself.
After many years in the business, I’ve recently noticed an influx of PR agencies that are in desperate need of social media and search engine optimization consulting. The days of relying on print, television and radio are gone with the wind, and many old school PR folks need a fresh perspective.
If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social
After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out.
This article by Aaron Schoenberger of The Brainchild Group touches on social media pricing in 2012, including hourly consulting rates and monthly social media retainers.
With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early
The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it
Aside from all of the projects we’ve guided in the financial space, the legal world and all sorts of other initiatives, the food industry holds
After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and
We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities
Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know
Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t
The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and
We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely
We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we