Social Media Marketing Plans: Research Leads The Way
August 19, 2012
The other day I was working with a client on their marketing campaign and realized that, even though social media marketing is drastically different than
The other day I was working with a client on their marketing campaign and realized that, even though social media marketing is drastically different than
Not many of you know this, but I grow all sorts of fruits and vegetables on my property, and I love when Spring rolls around. Plants go from the greenhouse to their final homes, the sun shines bright, and the bees are buzzing. Interestingly enough, Lowe’s was able to capture the true feeling of Spring in their new advertising campaign.
Geico’s new karaoke dating commercial can be summed up in two words: absolutely hilarious. Ronald finds a way to skip costly online dating sites and channel his energy into, of all things, karaoke.
As Search Engine Optimization (SEO) continues to gain attention and become a much-needed service, I feel it’s important for businesses to know what they’re getting into.
As social media continues to grow by the day, more and more Business-to-Business (B2B) companies are leaning on social channels to boost exposure and provide sustainability for the future.
There are times in life when even though you’re the absolute best, you still don’t succeed. When it comes to landing a big social media marketing contract, or any contract for that matter, it’s not only about what you know, but how you present yourself.
After many years in the business, I’ve recently noticed an influx of PR agencies that are in desperate need of social media and search engine optimization consulting. The days of relying on print, television and radio are gone with the wind, and many old school PR folks need a fresh perspective.
If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social
After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out.
This article by Aaron Schoenberger of The Brainchild Group touches on social media pricing in 2012, including hourly consulting rates and monthly social media retainers.
Over the years we have guided a wide variety of companies around the world including top law firms, and nowadays we’re getting more inquiries from
As we create more content on our blog it’s interesting to see the types of clients and questions we have coming inbound, including Certified Public
Things inherently change over time and one of the biggest shifts we’ve seen recently is how creative content is fantastic and has its place, though
We are living in a world that has now become infused with Artificial Intelligence which is the talk of the town, though a vast majority
After guiding hundreds of social media marketing projects over the years there’s a common failure we see and have to point out: The wild concept
Finding the diamond in the rough is a challenge and that ties back to hiring a top digital marketing agency that knows how to get
With our team being born and raised in Los Angeles and seeing the city change over time this blog is focused on LA though the
The social media marketing industry is seeing a major shift now where artificial intelligence (AI) is taking over and the artsy, theoretical approach to social
Looking at over a thousand blogs we have posted since launching nearly 20 years ago along with a few that touch on the costs of
With the world buzzing today about all of the ways companies can use AI to supposedly replace humans and boost sales/profits with a magic wand,