Social Media Marketing Plans: Research Leads The Way
August 19, 2012
The other day I was working with a client on their marketing campaign and realized that, even though social media marketing is drastically different than
The other day I was working with a client on their marketing campaign and realized that, even though social media marketing is drastically different than
Not many of you know this, but I grow all sorts of fruits and vegetables on my property, and I love when Spring rolls around. Plants go from the greenhouse to their final homes, the sun shines bright, and the bees are buzzing. Interestingly enough, Lowe’s was able to capture the true feeling of Spring in their new advertising campaign.
Geico’s new karaoke dating commercial can be summed up in two words: absolutely hilarious. Ronald finds a way to skip costly online dating sites and channel his energy into, of all things, karaoke.
As Search Engine Optimization (SEO) continues to gain attention and become a much-needed service, I feel it’s important for businesses to know what they’re getting into.
As social media continues to grow by the day, more and more Business-to-Business (B2B) companies are leaning on social channels to boost exposure and provide sustainability for the future.
There are times in life when even though you’re the absolute best, you still don’t succeed. When it comes to landing a big social media marketing contract, or any contract for that matter, it’s not only about what you know, but how you present yourself.
After many years in the business, I’ve recently noticed an influx of PR agencies that are in desperate need of social media and search engine optimization consulting. The days of relying on print, television and radio are gone with the wind, and many old school PR folks need a fresh perspective.
If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social
After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out.
This article by Aaron Schoenberger of The Brainchild Group touches on social media pricing in 2012, including hourly consulting rates and monthly social media retainers.
Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always
The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms,
We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding
Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market
This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just
After nearly 20 years guiding the biggest companies in the world and their internal teams along with third parties like outside social media agencies we
Social media marketing and SEO for hotels throughout the world is very competitive, especially in trending locations like Miami, and this post touches on some
The world is a wild place today though many things are still predictable, including how to boost ranking in Google’s search results for hotels using
As a social media agency and consulting firm that launched nearly 20 years ago and has guided guided top companies throughout the world in a
For nearly 20 years since the early days of social media marketing we have guided the biggest companies in the world, though today things have