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Chief Marketing Officers from around the world: This article is a call to action, a fire under your tookus, a light at the end of the marketing tunnel. Search Engine Optimization (SEO) is now too big to ignore, and the unconventional has become conventional. It’s up to you, the leader of the pack, to get your team in gear and prepare for the future.
Walmart has made a big marketing move that I foresee continuing in the future: They’ve decided to release their much anticipated Black Friday 2010 ad online, which is truly a milestone in my eyes. Instead of waiting till November 21st, the planned release date, Walmart has taken a dive into Social Media and published the circular on their official Facebook page.
Companies throughout the world are warming up to Social Media Marketing (SMM) and trying to find ways to promote their brand(s) via social channels. Some have success while others unfortunately fail. Those who couldn’t make the leap, or companies looking to further their social fame, are forced to seek out social media consultants to get the job done. But the question is: Are the costs of Social Media consultants inflated or realistic?
Ally Bank has made my day with another hilarious commercial that truly takes banking to a whole new level. Funny, sly, fantastic. Kudos guys/gals — mucho kudos! The new commercial titled “interview” shows Mr. Peter being interviewed for a job when the conversation takes an unexpected, quite hilarious turn. The commercial goes as follows:
This article by Aaron Schoenberger of The Brainchild Group highlights the similarities between search engine algorithms and the Klout social score. Additionally, it examines the fact that both marketing mediums, however different they may be, are intertwined.
Over the past 2-3 years, I’ve noticed small and large business website design drastically shift from Flash to Social Media friendly CMS systems (e.g. WordPress), which is a widespread trend that’s taking over.
Over the past few years, CRM has taken a sharp turn to online mediums and businesses throughout the world are warming up to the idea of communicating with past, current and potential customers via social websites including Twitter, Facebook, LinkedIn, Foursquare and others. It’s a new phenomenon that’s here to stay.
Mark C. Layton, author of “Agile Project Management for Dummies” and a PMI certification instructor with over 20 years in the project/program management field, is hosting an Agile ScrumMaster certification course in Los Angeles, CA on November 6th and 7th of 2010.
This article by Aaron Schoenberger of The Brainchild Group ties the Theory of Constraints (TOC) into Social Media Marketing, and touches on ways to overcome common marketing obstacles found in the social arena.
I recently saw a commercial (online) for the new “Call of Duty: Black Ops” game and, as an advertising executive, I have to admit that I’m very impressed. The stereotypical video game commercial displaying snapshots of gameplay, which has become old however new the game may be, has been replaced with real, regular old folks.
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For nearly 20 years we have guided the top companies in the world on complex marketing/tech initiatives ranging from Fortune 500s to some of the
Our team was born and raised in Los Angeles so we’ve seen the city transform over time, especially when it comes to the food scene
There’s a reason why famous magicians like Houdini were successful and their secret power was really the art of deception, which unfortunately is now prevalent
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We are living in interesting times today especially when it comes to the legal space, and in recent years we’ve both seen and experienced a
Whether you’re a business based in Calabasas looking for SEO services or someone outside of the bubble looking to break into the Calabasas market, that
For 20 years we have guided the biggest companies in the world and delivered solutions to some of the most complex problems for a wide