BLOGS

The Mark of a True Online Advertising Expert: Sheer Honesty

Over my 10+ year tenure as an online advertising buff (no, not muscles), I have seen the term “expert” tossed around very loosely — like a lone quarter spinning in a drying machine. I hear of horror stories and fix a lot of problems generated by so-called experts, and it really irks me.

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Xbox 360 Kinect Ad Campaign Transforms Video Game Stereotype

Microsoft has released a new ad campaign for the Xbox 360 Kinect that’s aimed at transforming the way we look at gaming consoles and, most importantly, bringing families closer together. Gaming systems such as the Xbox 360 are no longer devices that lock children (and adults) in their homes for days, they’re a window into the digital world. A window that provides entertainment and improves relationships. This, this my friends, is where the new Kinect commercials shine.

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The Black Gold of SEO: High PageRank Internal Links

If you’re an online marketer, a web savvy business owner, or someone simply looking to break into the field of Search Engine Optimization (SEO), you’ve probably noticed everyone talking about building backlinks, even paying for backlinks, but they never mention internal linking. What a big mistake.

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Lovely 2009: The Year Social Media Marketing Officially Exploded

The year 2009 boasts a wealth of historic events including the nomination of America’s first African American president (Barack Obama), Bernard Madoff heading to the slammer, Michael Jackson’s sudden death, Tiger Woods being burned alive by the press, multiple plane accidents, and — most importantly — an explosion of interest in Social Media marketing.

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