Hedge Fund SEO: How to Analyze Ranking in Google, Navigate Investment Decisions
Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market with no real clarity into what’s actually happening behind the scenes and why, and it’s up to us to figure out what’s changing along the way. And taking this principle […]
Hotel Search Engine Optimization: Organically Attracting Guests, Boosting Revenue
The world is a wild place today though many things are still predictable, including how to boost ranking in Google’s search results for hotels using SEO along with a wide variety of other factors that lead to winning in the end, but you have to do things right and implement everything in an eloquent, classy […]
Google Starts Indexing Instagram Content, Appears in Images/Shorts/Video Results
The times are changing and it’s exciting to see how Meta and Google are back on the same team sharing data/insights in a variety of ways, including Google search results now fusing Instagram content. This is impactful for a variety of reasons and touches on the basics of what we know now that will eventually […]
The World of SEO Consulting: Demand, Costs & AI
Imagine being talked into taking a trip then cruising down a river on a kayak/raft only to find you have no idea where you’re going or what you’re doing/accomplishing in the end: That’s what many companies feel today after being led down the wrong paths then trying to recover. But what if you were relaxing […]
Will AI Replace SEO Experts in the Future? The Simple Answer is No
In recent times there has been buzz around AI ranging from ChatGPT to other solutions being launched from Google and Meta, though a big question that has been floating around in the SEO community is if AI will replace SEO, and we’re going to dig into that more. First and foremost, the simple answer is […]
Can You Be an SEO Consultant/Expert Today Without Knowing AI? No
Imagine being a kid and exploring the world where everything is magical in many ways, and each day you’re listening, learning and adapting to your environment first based on simple factors then as you get older more complex and strategic scenarios you’ll face in relationships, the workplace, etc. Looking at the world of SEO in […]
The Implications of AI in the SEO Industry: An Internal Study/Results
There are times in life when technology has the power to truly change the world and make it a better place which is the ultimate goal, though on the flip side looking at human behaviors over hundreds of years there’s a downside where many times people gravitate towards the path of least resistance versus what’s […]
How Much Does it Cost to Hire/Pay Someone for SEO?
After being in the SEO world for over 15 years guiding companies from startups to Fortune 500s we’ve seen it all, and when it comes to hiring an SEO company/consultant what should you realistically expect to pay? We’ll shed more light on that. The first thing to think about is your business in particular, especially […]
Should Blog Posts Be Long or Short? The Ultimate Marketing/SEO Question
We are living in a world driven by information but sometimes it becomes too much, and this post touches on the difference between long and short blogs to create compelling, informative content that taps into the interests of visitors along with their attention spans. Back in the day when everything was based on keywords alone […]
Attorney SEO in 2023: Why Blogging is a Key Aspect of Law Firm Marketing
Search engine optimization for attorneys has forever changed with the introduction of AI and it’s interesting to see how not only marketing strategies shifted, but also the circumstances around cases where the internet (Google search results, social media, etc.) play an increasing role in the outcomes. This post touches on how AI will impact law […]