Do You Need to Know AI for SEO? The Simple Answer is Yes
Over the past 20+ years the world of search engine optimization has evolved rapidly and today artificial intelligence (AI) plays a critical role in SEO, but is your company prepared for what’s around the next turn? This post sheds more light on the future. Looking at SEO in the early days where stuffing keywords and […]
Is a Degree in Social Media Marketing Worth It? My Life Experience
Looking at my career in social media over the past 20 years or so it’s crazy to see how the times have changed, including the courses being taught in school today. Back in the day social media marketing classes were unheard of and conventional and old school marketing tactics were taught, though the times are […]
SEO in 2023: Ways Artificial Intelligence is Taking Over
The world of search engine optimization has been an ongoing game of chess for the past 20+ years and now that AI is revolutionizing everything, SEO in 2023 will be a different animal. And this post touches on the things we’re seeing as being industry-recognized leaders in AI and SEO. First and foremost, similar to […]
Google Featured Snippets: MUM Algorithm, Testing Multiple Snippets
The magical search engine we all know as Google is becoming more AI-centric by the day to deliver the best user experiences and it’s both exciting and intriguing to see the ways the MUM algorithm is affecting search results. In particular, based on our research, over the past week Google is now displaying not just […]
SEO for Restaurant Chains: The Impact of Google’s New Algorithms
The times are changing and with Google releasing new algorithms that are turning search results upside down and causing tons of fluctuations in ranking/traffic for businesses, including the restaurant industry, we thought it would be helpful to drop a post on what we’re seeing along with solutions we’re implementing for clients. First and foremost, SEO […]
How Much Should You Pay for SEO Services? A Common/Misunderstood Question
We’ve been guiding companies on SEO for over 15 years and one of the common questions we see asked online is around the costs associated with SEO services; particularly what do SEO companies charge and what should you expect to pay? And that brings 2 things to mind that are worth pointing out: The costs […]
Local SEO for Doctors: Does Your Medical Practice Need It?
We are living in a social media and Google-centric world that’s heavily focused on location and it’s interesting how content now plays a critical role in success when it comes to SEO and social media marketing for doctors and medical practices as a whole. Let’s explore… Imagine you’re a doctor in a big city (Los […]
SEO for Boutique & Global Hotels: Why Creating Targeted Blog Posts is Critical
Google’s search engine results have always been about delivering the best information and user experiences possible which is how they got to where they are today, and with all of the mystical ideas surrounding search engine optimization (SEO) sometimes it’s best to go back to the roots… When it comes to SEO for hotels whether […]
Long vs Short Blog Posts: What’s Better? Our Feedback After 15 Years
The great debate lives on as to whether long blog posts add more value vs short posts from an SEO perspective, and after spending 15 years in the game guiding some of the biggest companies in the world and writing thousands of posts we thought it would be helpful to share our thoughts. First and […]
Yacht Charter Search Engine Optimization: How to Win in Google Results
A few days ago we published a post about social media marketing for yacht builders and charter companies and wanted to follow-up with information around SEO strategies that can help you win by ranking on top of Google. The first step to achieving SEO zen, especially in the world of boating/yachts, is to have a […]