The Biggest Flaw in Social Media Influencer Marketing: Believing in Magic
Being influencers ourselves in the social media space for over 15 years and having companies from around the world come to us for guidance, we’ve seen everything you can imagine especially when it comes to businesses seeing the hype around social media influencer marketing, dumping money into paying influencers then being unhappy in the end. […]
How Do You Use Instagram for Food Marketing? Our Tips
Instagram is truly the golden ticket to marketing food ranging from food brands to restaurants, though it has to be done right and that requires a unique set of skills… Like bringing on a marketing company or consultant that has true experience in the food industry. Think about it this way: If you needed to […]
How Do I Promote My Restaurant on Social Media? Be Social
Over the past 15 years we’ve guided restaurants and food brands throughout the world and one of the biggest mistakes we see is companies using social media as a sales tool as opposed to truly understanding how social media marketing really works then executing on the big picture. Essentially, there are 2 key things you […]
How Important is Social Media Marketing for Restaurants? Success vs Failure
As foodies ourselves that have guided companies ranging from startups that flourished into successful food brands to restaurant chains, global food manufacturers, etc. we know the space well, and one question that always comes up is: How important is social media marketing for restaurants? Let’s explore. With social media driving our everyday lives in a […]
Why Do You Need a Social Media Consultant? The Answer is Simple
The reality of the social media marketing world today is that company departments live in silos and because of that many things are lost in translation along the way – like operating with blinders where you can’t see the big picture – and that’s where social media consultants shine. There’s a reason why people go […]
Yacht Charter Social Media Marketing: Why Targeted Content is Magical
We have guided a variety of yacht companies in the past ranging from builders to charter companies and whether you’re looking to buy a yacht or charter one, captivating content is truly what creates the vision. But how can companies in the yacht world better monetize on that? We’ll explore. This goes back to social […]
What is a Good Instagram Marketing Strategy? 3 Tips From Influencers
The concept behind social media marketing and what makes an Instagram strategy good is heavily based on company goals along with the execution of the campaign (e.g. the social media agency/consultant you hire). First off, people must crawl out of the hole they’ve been living in and realize that social media marketing isn’t about simply […]
3 Reasons Why Having a Social Media Strategy is Important
Imagine going on a wild trip to Death Valley in California and not being prepared then facing the wrath of nature – that’s exactly what happens when companies dive into social media marketing with no real strategy in place. The first reason why companies need to develop a social media strategy is to understand their […]
Choosing a Social Media Agency: Boutique or Global?
We have been guiding companies on their social media journeys for 15 years and one roadblock large businesses often face is whether to go with a smaller, boutique social media agency or a large global provider which is typically a social media arm of a full-service agency. This dilemma comes down to goals along with […]
Does Instagram Marketing Really Work? Nightmares vs Success
Social media has taken over our everyday lives and with that comes social media marketing where companies ranging from small to large are all competing on social networks for your attention/business. And when it comes to marketing on Instagram does it really work? The simple answer is yes: If you create a strategic Instagram marketing […]