Influencer Marketing Consultants: The Demand for True Expertise
With the rise of social media influencers over time it’s cool to see how marketing budgets first shifted towards social media over 10 years ago and now working with influencers is the talk of the town which has led to a high demand for influencer agencies and platforms or working with social media influencers directly. […]
How Do You Build a Social Media Strategy? 3 Tips for Success
After guiding companies ranging from startups to Fortune 500s on social media strategies since the early days of social networks back in the early 2000s, one question we’re often asked is around how to build the best social media strategy. And this post touches on 3 tips to ensure you win. First and foremost, you […]
Hotel Social Media Marketing: Capturing Guest Feedback in the Moment
Over the years we have guided a wide variety of hotels ranging from boutique hotels to global hotel chains, and capturing actionable insights from guests in the moment via social media is worth its weight in gold. As an example, imagine being a luxury hotel that’s recognized/respected around the world and a guest is paying […]
Reposting TikTok Videos to Your Instagram Reels: Is It Bad?
The times are changing now where Instagram and TikTok continue to take over the world and it’s cool to see how content creators are using both platforms to tell their stories today. Though when it comes to posting reels on Instagram that you previously shared on TikTok… that can = more harm than good. First […]
Creating the Best Social Media Content: Be Natural, Not Over-Polished
We are living in a world where social media drives everything and it’s not just social networks and being influencers that matters, but most importantly the content itself that makes or breaks social media marketing campaigns. And one of the biggest mistakes we’ve seen and helped correct over the years is large companies being far […]
What is the Best Social Media Marketing Company?
The social media world is an interesting place today that’s filled with magic and illusions that are many times based on concepts as opposed to results, which leaves companies needing more. We’ve been in the social media space since the beginning and wanted to drop a few thoughts. First and foremost, when it comes to […]
What Skills Do You Need to be a Social Media Consultant?
We have been in the social media marketing game since the early days guiding the first initiatives for companies ranging from billion-dollar celebrity brands to Fortune 500 companies, and it’s cool to see the new generation of social media consultants being born… And we feel obligated to help them. Going back to the beginning, the […]
What Does a Social Media Consultant Do?
We have been in the social media consulting space since the early days guiding companies ranging from billion-dollar celebrity brands to global financial institutions, etc. And even the biggest companies run into roadblocks that require outside help – but why? Imagine focusing on one path every day like a horse with blinders that’s forced to […]
Social Media Marketing for Food Companies: Why Content is King
The art of marketing food products and restaurants comes from a true passion for the ingredients, respecting the process and ultimately delivering the best possible experience with every bite you put forward. And when it comes to marketing and sharing that love for food content is truly king, but it has to be strategic. First […]
Social Media Consulting Firms: Helping You See the Light
There are times in our lives when we go on journeys that can be fruitful or lead to roadblocks that we are forced to break through, and many times companies bring on social media consulting firms because they’ve been operating with blinders internally and need outside help. Nothing to be ashamed of, it’s just the […]