3 Biggest Social Media Marketing Failures in 2024: We’re Spilling the Beans
For nearly 20 years we have guided the biggest companies in the world on social media initiatives ranging from launching global campaigns to being expert witnesses in complex legal cases involving social media, and we thought it would be helpful to drop this post around the common failures we see in small to mid-sized companies […]
California: The Birthplace/Hub of Social Media Marketing?
Looking back in time after the Industrial Revolution the next wave that truly changed the world was around California emerging as the tech capital not only when it comes to where social networks were born but also many of the things (AI, etc.) that power our everyday lives now. Going back to the early days […]
How to Control Social Media Conversations for Marketing/Branding Purposes
The world of social media marketing has been a wild ride since the early days and one of the common questions today that’s almost like a superpower is how to control conversations on social media to tap into influencers, generate buzz and ultimately accomplish the goals your brand/company is trying to achieve. Though it may […]
How Can Social Media be a Threat to a Company? The World Today
We are living in a world where even the slightest mishap from a hotel, restaurant or any other consumer-facing business can spark social media threats to a company like negative reviews, and this post touches on some of the common threats we’ve seen over the past 20 years along with how to counter them. First […]
Social Media Marketing for Restaurants in Los Angeles: Ways to Win
The restaurant marketing game is a different animal and after guiding global food brands and top restaurants around the world we thought it would be helpful to touch on our hometown (Los Angeles) and how the social media marketing space is operating today. First and foremost, before we dig more into the Los Angeles food […]
Social Media Consultants in 2024: Common Questions We’re Seeing
The world is changing rapidly and 2024 is around the corner, which has us thinking about the future and what’s to come. In particular, how demand for social media consultants with real expertise will continue to surge along with hourly rates as companies realize the fluff. Essentially, the flashy/sexy influencer campaigns your company spent $5M […]
Social Media Marketing/Consulting for Private Jet Charter Companies: Common Questions We Get
The aviation world is an interesting place and it’s exciting to see how behaviors have evolved over time with social media playing a key role in that. And nowadays all industries have been influenced by social media with policies/strategies being implemented company-wide. Looking at the aviation industry in particular, aside from commercial airlines like Delta, […]
What Training Do You Need to be a Social Media Expert/Specialist?
After being in the social media marketing industry since the beginning and guiding some of the largest companies in the world it’s exciting how social media has truly become a career for many ranging from social media marketing managers to social media expert witnesses in court cases and so much more. And because of that, […]
Hedge Fund Social Media Marketing/Consulting: Do You Need It?
From the financial industry to the legal space there are certain verticals that are always slow to adapt, and it’s interesting to see how in recent times hedge funds are opening up to internet marketing ranging from SEO to social media as well as integrating social media analytics into their investment strategies. The times are […]
Digital Marketing Strategies for Hotels: Are You Missing Out?
The world is a wild place today and as technology progresses ranging from AI to social media with Instagram launching Threads, Elon Musk rebranding Twitter to X and everything else going on we are living in very interesting times. But are hotels getting the most out of their digital marketing strategies today? Let’s review. After […]