In recent years, customer service has floated towards social channels and instead of taking to the phone lines, or good ole’ snail mail, customers jump online to receive answers to questions, or voice their opinions. Businesses around the world need to respond by adapting new age customer service strategies.
Following up to an article I wrote on January 7th titled Verizon iPhone: When Dreams Become Reality, Verizon held a press conference in New York City today and officially tied the knot…The glorious iPhone will be available to Verizon customers at the beginning of February.
Navigating the world of new age marketing while tugging a multi-million (or billion) dollar brand is a difficult task that requires a special blend of expertise. The ever-changing atmosphere presents many challenges which, sad to say, cripple brands on a regular basis. Fortunately, as with any problem, there’s a solution.
Ever since Mr. Peanut broke out of his shell and gained a voice, Planters has been working with TBWA to concoct some pretty sweet (and ingenious) commercials. Mr. Peanut is no longer a static image on a can of nuts, he’s been brought to life. From a marketing standpoint, this is one of the smartest things Planters could have done.
Bob Sarni, in collaboration with Mark C. Layton of Platinum Edge, will be hosting a Certified ScrumMaster training course in Newport Beach, CA on January 13-14 of 2011.
In the past, if your vehicle was equipped with an air or hydraulic suspension setup, you were forced to invest in a costly Electronic Lowering Module (ELM) if you wanted to lower the ride height. These work, yes, but cost nearly $2,000 to perform a simple function — lower your car. The reality is, it doesn’t have to be this way.
In the wild world of social media anything can happen — stars are made, small businesses become global corporations, and brands fail. When engaging the public via social media marketing efforts, or maintaining one’s reputation on social channels, companies must put on their game face andplan for the best, but also the worst.
Plaintiffs involved in lawsuits against Toyota have changed their legal strategy to focus on brake override technology — or lack thereof. This is a major turning point for the automotive manufacturer and may, just may, prove negligence on their part.
Tonight, while looking at trending topics on social channels, I noticed people talking about Facebook shutting down. Some websites are going as far as quoting Mark Zuckerberg, though I truly believe the quotes are fabrications. Actually, I’m positive.
I have been working with WordPress for many years now — it’s my best friend — and whenever I’m setting up a blog for a client, or adjusting previously constructed blogs, there are 3 plugins that I pop in right away. They include the following:
With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early
The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it
Aside from all of the projects we’ve guided in the financial space, the legal world and all sorts of other initiatives, the food industry holds
After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and
We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities
Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know
Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t
The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and
We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely
We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we
