AREVA Ad Campaign: Forward-Thinking, Hip, Effective
AREVA, the global nuclear industry leader, has launched a new ad campaign that’s gaining worldwide attention and positioning their company as a hip, informative, new age brand.
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AREVA, the global nuclear industry leader, has launched a new ad campaign that’s gaining worldwide attention and positioning their company as a hip, informative, new age brand.
The Internet is buzzing with chatter about Orange County Choppers & a supposed foreclosure. This a prime example of why you can’t trust everything you read on the web.
When it comes to marketing, corporations must see beyond the television and understand that
commercials don’t stop once they air. Instead, when marketed properly, they have potential to draw more exposure after the fact.
Newhall Coffee Roasting Company has done an excellent job of integrating Twitter, Flickr, and Facebook into their coffee’s packaging. The logos are quite large, easy to read, and reside on the side of the package towards the bottom, which makes them very noticeable as you can see from the photos above. Nice work!
While doing my usual late night research, I learned about a new search engine called Qwiki and at first I was overwhelmed with the massive amount research ahead, but then again this is the path I’ve chosen.
High school and college students interested in social media marketing must pursue their dream by jump starting their career today, not tomorrow. To do so, internships are a necessity.
Ever since the #FollowFriday trend took off back in 2008, it has become one of the best days to increase followers, receive mentions, boost Klout and spur conversations. The idea is to hand-pick influential Twitter users and suggest them to your followers, which serves as a third party recommendation. This is worth its weight in gold.
When it comes to social media, or what I like to call digital gold, blogs serve as corporate spoons — dishing out information that thrives on social channels. Without a blog, how can companies push information outwards? With 140-character Tweets? I don’t think so.
When you sit back and really think about it, is your company’s social media marketing campaign run-of-the-mill or are you a leader of the pack residing at the top of the hill? This is an imperative question to ask oneself.
In recent years, a large influx of German businesses are harnessing the power of social media marketing to break into markets in the United States with quite surprising results.

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