The Brainchild Group Insights

Your source for information on everything from internet marketing strategies to revolutionary AI/technology innovations.

Social Media in my Refrigerator: Newhall Coffee Roasting Company

Newhall Coffee Roasting Company has done an excellent job of integrating Twitter, Flickr, and Facebook into their coffee’s packaging. The logos are quite large, easy to read, and reside on the side of the package towards the bottom, which makes them very noticeable as you can see from the photos above. Nice work!

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#FollowFriday: An Exposure-Inducing Twitter Holiday

Ever since the #FollowFriday trend took off back in 2008, it has become one of the best days to increase followers, receive mentions, boost Klout and spur conversations. The idea is to hand-pick influential Twitter users and suggest them to your followers, which serves as a third party recommendation. This is worth its weight in gold.

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Social Media Marketing Without a Blog = Big No No

When it comes to social media, or what I like to call digital gold, blogs serve as corporate spoons — dishing out information that thrives on social channels. Without a blog, how can companies push information outwards? With 140-character Tweets? I don’t think so.

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