In recent years, customer service has floated towards social channels and instead of taking to the phone lines, or good ole’ snail mail, customers jump online to receive answers to questions, or voice their opinions. Businesses around the world need to respond by adapting new age customer service strategies.
Following up to an article I wrote on January 7th titled Verizon iPhone: When Dreams Become Reality, Verizon held a press conference in New York City today and officially tied the knot…The glorious iPhone will be available to Verizon customers at the beginning of February.
Navigating the world of new age marketing while tugging a multi-million (or billion) dollar brand is a difficult task that requires a special blend of expertise. The ever-changing atmosphere presents many challenges which, sad to say, cripple brands on a regular basis. Fortunately, as with any problem, there’s a solution.
Ever since Mr. Peanut broke out of his shell and gained a voice, Planters has been working with TBWA to concoct some pretty sweet (and ingenious) commercials. Mr. Peanut is no longer a static image on a can of nuts, he’s been brought to life. From a marketing standpoint, this is one of the smartest things Planters could have done.
Bob Sarni, in collaboration with Mark C. Layton of Platinum Edge, will be hosting a Certified ScrumMaster training course in Newport Beach, CA on January 13-14 of 2011.
In the past, if your vehicle was equipped with an air or hydraulic suspension setup, you were forced to invest in a costly Electronic Lowering Module (ELM) if you wanted to lower the ride height. These work, yes, but cost nearly $2,000 to perform a simple function — lower your car. The reality is, it doesn’t have to be this way.
In the wild world of social media anything can happen — stars are made, small businesses become global corporations, and brands fail. When engaging the public via social media marketing efforts, or maintaining one’s reputation on social channels, companies must put on their game face andplan for the best, but also the worst.
Plaintiffs involved in lawsuits against Toyota have changed their legal strategy to focus on brake override technology — or lack thereof. This is a major turning point for the automotive manufacturer and may, just may, prove negligence on their part.
Tonight, while looking at trending topics on social channels, I noticed people talking about Facebook shutting down. Some websites are going as far as quoting Mark Zuckerberg, though I truly believe the quotes are fabrications. Actually, I’m positive.
I have been working with WordPress for many years now — it’s my best friend — and whenever I’m setting up a blog for a client, or adjusting previously constructed blogs, there are 3 plugins that I pop in right away. They include the following:
Over the years we have guided a wide variety of companies around the world including top law firms, and nowadays we’re getting more inquiries from
As we create more content on our blog it’s interesting to see the types of clients and questions we have coming inbound, including Certified Public
Things inherently change over time and one of the biggest shifts we’ve seen recently is how creative content is fantastic and has its place, though
We are living in a world that has now become infused with Artificial Intelligence which is the talk of the town, though a vast majority
After guiding hundreds of social media marketing projects over the years there’s a common failure we see and have to point out: The wild concept
Finding the diamond in the rough is a challenge and that ties back to hiring a top digital marketing agency that knows how to get
With our team being born and raised in Los Angeles and seeing the city change over time this blog is focused on LA though the
The social media marketing industry is seeing a major shift now where artificial intelligence (AI) is taking over and the artsy, theoretical approach to social
Looking at over a thousand blogs we have posted since launching nearly 20 years ago along with a few that touch on the costs of
With the world buzzing today about all of the ways companies can use AI to supposedly replace humans and boost sales/profits with a magic wand,
