The Brainchild Group Insights

Your source for information on everything from internet marketing strategies to revolutionary AI/technology innovations.

Social Media Marketing: A Lone Ranger Without SEO

It truly breaks my heart to see a plethora of good Social Media content go to waste, but it happens everyday in this wild world we call the internet. As I have said many times before: The best article in the world, the coolest viral video, and the most catchy Tweets can fall flat on their face without a sprinkling of SEO fairy dust. It’s the good stuff I tell you.

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SEO Training: One Heck of a Corporate Gift

I am standing here on my soapbox and propose a different form of gift giving for this holiday season: Not only should your business give outward, but give inward. Provide your marketing department with a crash course on Search Engine Optimization (SEO) they’re informed, knowledgeable, and can enter 2011 with a noggin full of SEO goodness.

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Social Media Interactions: Is Using Your Initials Disrespectful?

Social Media marketing is all about connecting with individuals and businesses throughout the world on a personal level, and sometimes how we really feel and what we mean to say — our intentions — can be misconstrued. For businesses that perform Social Media acts (fine, I’ll say marketing), any deviation from true intentions can be harmful and spin out of control.

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Innovative Website Design: Taking Design Cues From Nature

Designing an innovative, creative, functional website is a daunting task that requires mucho work, and this article will touch on ways to use good ole’ Mother Earth for design cues — taking elements of nature and converting them into catchy website designs that capture the masses.

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Google Instant Search: What Does it Mean for SEO?

I’m not sure if you’ve heard, but Google — the creator of almost everything cool — has changed the search engine tide with their spiffy new search engine enhancement coined Google Instant. The robust technology inherits tarot card reading characteristics intended to quickly deliver relevant search results in only a few keystrokes. Cool? You better believe it.

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SEO Misconception: I’m Here to Set The Record Straight

Today, a friend of mine that owns a creative agency in NYC came to me with an interesting advertising dilemma: He recently built a website for an e-commerce company and the client is now asking to boost website traffic. The client specifically requested Social Media and when my friend suggested a blend of Social Media and SEO, the client snapped back with “We are not looking for SEO, only to get people to our website.” This is wrong on so many levels.

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