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StarKist, which was recently acquired by Korean food mogul Dongwon, is pouring $9-million into a new ‘Think Tuna’ marketing campaign that highlights the benefits of
Web marketing is an integral aspect of marketing any business, and should not, I repeat — should not — be ignored! The time has come where online exposure is a measure of success, and the amount of views a YouTube video attracts is far more important than a shnazzy office. Web marketing is truly taking over and this article is intended to provide information/tips on ways to best use the internet for marketing. The article touches on search engine optimization, banner advertisements, viral videos, press releases, social networking, social bookmarking, blog marketing….
A collection of slow-shutter photographs that were taken in Century City, California on October 1st 2009. It was a gorgeous night and not busy at all, so we were able to sneak in some cool photos and videos. The videos will be edited shortly and will ultimately be a time-lapse of Century City. The photos/videos were shot on a Nikon D90 DSLR, which is ideal for shoots like this. Most photos were photographed with a 15-second shutter speed and F32 aperture setting…. Enjoy!
Effective internet marketing is truly a key aspect to running a successful business, and the internet marketing mix includes a wide variety of mediums/tactics including: search engine optimization, blog marketing, forum marketing, Flash banner advertisements, viral videos and much more. Concocting an elaborate and profitable online marketing campaign is nothing to sneeze at — it takes years of experience, research and resources. The internet marketing mix consists of numerous variables and finding a company that can effectively do all is quite difficult. Search engine optimization companies typically have knowledge in that particular field, but have never worked with viral videos. Companies specializing in Flash banner advertisements have no clue about search engine optimization (SEO). This is just the nature of the business and, fortunately, The Brainchild Group has changed that.
I was just sorting through some old images/videos and noticed a bunch of fairly decent photos from Bimmerfest 2009, which took place at the Santa Barbara Polo Club this year. I have been attending the event for the past 5 years or so, and have to admit this year (2009) was better than any in the past. More vendors, larger/cooler location, and gorgeous view of the mountains. For all who haven’t heard of Bimmerfest, it is one of the largest BMW gatherings in the world, if not the largest, and attracts visitors from around the globe. Each year I meet people who drove hundreds if not thousands of miles to attend the event, which shows real dedication.
A few days ago the weather here in Los Angeles finally letup, the heat subsided, and I crawled out of my air conditioned hole. I decided to take a quick drive to Santa Monica Pier and snap some night photos with a friend of mine. Parking in Santa Monica is quite difficult, unless you want to pay $10-$20, and I was very stoked to find a parking spot on the street just outside of the Santa Monica Pier, which was 100% free. My friend and I simply walked down the ramp leading to the pier and within 1-minute we were on the pier; stinky water and all…
I don’t know about you, but I just can’t stand all of the false real estate advertisements I see all over the net; they really annoy me. As a customer, misleading ads that are intended to draw visitors to a real estate broker’s site are a big turn-off. Providing factual, accurate information is the one and only way to attract qualified visitors and maintain a decent online image. Some of the classic, misleading ads I see include…
Here are a few photos from a press conference that I had attended on Friday, September 18th. Arnold Schwarzenegger was instrumental in terminating eviction notices that were given to 20 disabled residents of Regency Court in Monrovia, CA. To read more about the issue, check out my previous post: Arnold Schwarzenegger Says “Hasta La Vista” To Eviction Notices…
The housing market is still doing quite horrible, and real estate agents have been hit hard. With sales down, and marketing budgets very limited, marketing real estate has become increasingly difficult. One excellent way to increase sales and brand exposure is to identify and target a specific niche. For example, are most of your clients looking for a loft in Los Angeles? If so, focus specifically on lofts and offer information, photos, videos, and anything else that may bring in potential buyers. Loft Living LA has done an excellent job in identifying a specific market and I see them mentioned all over the internet. Kudos!
When it comes to marketing, I’m one critical person, and sometimes too critical. This can be bad, though sometimes good. Lately, I have been noticing and critiquing Ally Bank’s television commercials and have to admit — I love them! This is very rare for me to say, but I am being absolutely honest. I think their marketing campaign ideally positions the bank in a time when banks are frowned upon and not trusted. The commercials establish trust and a sense of transparency that I have not seen before. In business, transparency is extremely important.
We are living in a world where it appears everyone is an internet marketing expert today though what are the true signs of expertise and
We are living in a world of devices that are mainly powered by batteries and going back to the old school marketing days it’s interesting
So it happened again and we experienced another company (consulting client) take the hyperactive approach to social media marketing with the mindset of the more
The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all
The time has finally come and we had to drop a post around this topic which has sparked both questions and controversies over many years
With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early
The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it
Aside from all of the projects we’ve guided in the financial space, the legal world and all sorts of other initiatives, the food industry holds
After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and
We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities