The Brainchild Group Insights

Your source for information on everything from internet marketing strategies to revolutionary AI/technology innovations.

Call of Duty: Black Ops Commercial — I’m Loving It

I recently saw a commercial (online) for the new “Call of Duty: Black Ops” game and, as an advertising executive, I have to admit that I’m very impressed. The stereotypical video game commercial displaying snapshots of gameplay, which has become old however new the game may be, has been replaced with real, regular old folks.

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Taking on Commission Based SEO Projects: Good or Bad?

I don’t know if I’m a horrible person, or just hard-headed, but I always feel bad turning down commission based SEO projects that come through the door. I enjoy helping companies whenever possible, and often have people call from around the world to simply chat about marketing and run ideas by me, but diving into a massive amount of work with hopes of future profits (commissioned SEO work) becomes problematic for a variety of reasons.

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The Mark of a True Online Advertising Expert: Sheer Honesty

Over my 10+ year tenure as an online advertising buff (no, not muscles), I have seen the term “expert” tossed around very loosely — like a lone quarter spinning in a drying machine. I hear of horror stories and fix a lot of problems generated by so-called experts, and it really irks me.

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Xbox 360 Kinect Ad Campaign Transforms Video Game Stereotype

Microsoft has released a new ad campaign for the Xbox 360 Kinect that’s aimed at transforming the way we look at gaming consoles and, most importantly, bringing families closer together. Gaming systems such as the Xbox 360 are no longer devices that lock children (and adults) in their homes for days, they’re a window into the digital world. A window that provides entertainment and improves relationships. This, this my friends, is where the new Kinect commercials shine.

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