Social Media Agencies in 2023: The Times are Changing
Looking at how the world of social media evolved over time it’s interesting to see how agencies adapted as well, especially when it comes to going from extroverted personalities focused on engagement to being forced to rethink everything due to AI and technology as a whole. Today, running a successful social media agency isn’t so […]
Social Media Consulting in 2023: Costs, Expertise and Expectations
The social media world continues to evolve and going into 2023 companies ranging from startups to Fortune 500s just don’t know what’s around the next turn, and that’s where bringing in outside help can make or break things. Essentially, having someone on your team that sees what’s on the horizon and guides you in the […]
Beverly Hills Marketing Agencies: What Makes Them Special?
Going back to when The Brainchild Group launched in 2007 and we were headquartered in Beverly Hills the world was a different place and over time it has been interesting to see things evolve, especially after the pandemic where life became virtual in many ways. Fast forward to today, whether a marketing agency is based […]
Social Media Consulting Services: Do You Need Them?
There are times in life where we have to be honest with ourselves, recognize what’s working and not working, and when it comes to social media marketing companies often need help getting on the right track – a fresh set of eyes to think outside of the box. That’s where bringing in an outside social […]
How Much Should I Pay a Social Media Influencer? Failure 101
Companies looking to break into the social media marketing space by working with influencers are on the right track and see the vision, however many times the execution is flawed, which gives social media influencer marketing a bad name and brings up questions around how much social media influencers should be paid? First and foremost, […]
Los Angeles Social Media Consultants: Finding the True OGs
If you landed on this blog post there’s a good chance you’re either based in LA and looking for a local social media consultant or scaling your company and searching for a consultant/firm that’s savvy in the areas you’re expanding to – like Los Angeles. We get it. Our Founder, Aaron Schoenberger, was born and […]
The Biggest Flaw in Social Media Influencer Marketing: Believing in Magic
Being influencers ourselves in the social media space for over 15 years and having companies from around the world come to us for guidance, we’ve seen everything you can imagine especially when it comes to businesses seeing the hype around social media influencer marketing, dumping money into paying influencers then being unhappy in the end. […]
How Do You Use Instagram for Food Marketing? Our Tips
Instagram is truly the golden ticket to marketing food ranging from food brands to restaurants, though it has to be done right and that requires a unique set of skills… Like bringing on a marketing company or consultant that has true experience in the food industry. Think about it this way: If you needed to […]
How Do I Promote My Restaurant on Social Media? Be Social
Over the past 15 years we’ve guided restaurants and food brands throughout the world and one of the biggest mistakes we see is companies using social media as a sales tool as opposed to truly understanding how social media marketing really works then executing on the big picture. Essentially, there are 2 key things you […]
How Important is Social Media Marketing for Restaurants? Success vs Failure
As foodies ourselves that have guided companies ranging from startups that flourished into successful food brands to restaurant chains, global food manufacturers, etc. we know the space well, and one question that always comes up is: How important is social media marketing for restaurants? Let’s explore. With social media driving our everyday lives in a […]