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Ever since Yahoo announced letting 600 employees (4% of its work force) go, newspapers and websites are blowing the story out of proportion like it’s the end of the world. Think again.
I love being presented with complex, fun questions about marketing — I live for it. Today, a client inquired about Twitter marketing and when the best times to Tweet are, which is an excellent question that deserves a blog post of a response. So, here I am!
While indulging in a toasted sammy and some soup from Quiznos on this chilly day in Los Angeles, I noticed a sign by the front door with a talking toaster saying: FOLLOW ME. I first thought to where; are we going to toasted sandwich heaven? Then I glanced down to see the iconic Facebook and Twitter logos staring me down. A-ha!
Like a throwback to 1848, the California Gold Rush is back in action, but instead of extracting wealth from Mother Earth it’s being found in a new age marketing medium — social media.
When launching a Social Media Marketing (SMM) campaign it’s important to understand ROI, but first you must understand the medium’s inner workings. Fortunately, I’m here to help you with that.
When it comes to online marketing, companies that rely on local customers absolutely must have a Google Places account. I suggest going for the win and signing up for the “Tags” as a way to boost exposure and increase click-throughs. Tags are basically features that provide improved exposure by displaying additional information about one’s business — featured website link, coupon, live update from business owner, etc. They’re an excellent way to stand out from the crowd.
There’s something so calming and surreal about relaxing in the darkness with the smell of firewood burning off in the distance as meteors shoot across the sky. Magical I tell you. I’m glad I was able to break away from the computer to take a breather and experience the “best meteor shower of the year” — The Geminids.
Instead of hiding the fact that a site is being built in WordPress, designers are now marketing WordPress website design services and producing awesome final products. Some of the most catchy, function-rich websites are created in WordPress, including sites for major news providers, entertainment companies, law firms, college blogs, and just about every other site you can think of.
As many of you already know, I’m a BBQ aficionado. Though it may sound odd to some, or display the fact that I’m a workaholic, my idea of a fun day is sparking up the smoker and cooking loads of food while I relax outside and work on my laptop. The point is: The intimate feelings I have for BBQ are the same feelings small business owners should have for Social Media Marketing (SMM).
I just got off the phone with a new client that had contacted us a few weeks ago, and while researching their past Social Media Marketing efforts I pinpointed a major flaw, which I thought I’d share with everyone.
We never gravitate towards the negative though sometimes it’s beneficial to point out issues/failures from the past to be prepared for the future, and when
No different than who you grew up with as a kid, as the old saying goes you are who you hang around and if you’re
For nearly 20 years we have guided the top companies in the world on complex marketing/tech initiatives ranging from Fortune 500s to some of the
Our team was born and raised in Los Angeles so we’ve seen the city transform over time, especially when it comes to the food scene
There’s a reason why famous magicians like Houdini were successful and their secret power was really the art of deception, which unfortunately is now prevalent
We are living in interesting times where everything is rapidly changing around us whether it’s AI-powered kiosks at fast food restaurants to more consolidated restaurant
In the past few years the magic of artificial intelligence has taken off though too often people believe in the smoke and mirrors (like a
We are living in interesting times today especially when it comes to the legal space, and in recent years we’ve both seen and experienced a
Whether you’re a business based in Calabasas looking for SEO services or someone outside of the bubble looking to break into the Calabasas market, that
For 20 years we have guided the biggest companies in the world and delivered solutions to some of the most complex problems for a wide