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Ever since Yahoo announced letting 600 employees (4% of its work force) go, newspapers and websites are blowing the story out of proportion like it’s the end of the world. Think again.
I love being presented with complex, fun questions about marketing — I live for it. Today, a client inquired about Twitter marketing and when the best times to Tweet are, which is an excellent question that deserves a blog post of a response. So, here I am!
While indulging in a toasted sammy and some soup from Quiznos on this chilly day in Los Angeles, I noticed a sign by the front door with a talking toaster saying: FOLLOW ME. I first thought to where; are we going to toasted sandwich heaven? Then I glanced down to see the iconic Facebook and Twitter logos staring me down. A-ha!
Like a throwback to 1848, the California Gold Rush is back in action, but instead of extracting wealth from Mother Earth it’s being found in a new age marketing medium — social media.
When launching a Social Media Marketing (SMM) campaign it’s important to understand ROI, but first you must understand the medium’s inner workings. Fortunately, I’m here to help you with that.
When it comes to online marketing, companies that rely on local customers absolutely must have a Google Places account. I suggest going for the win and signing up for the “Tags” as a way to boost exposure and increase click-throughs. Tags are basically features that provide improved exposure by displaying additional information about one’s business — featured website link, coupon, live update from business owner, etc. They’re an excellent way to stand out from the crowd.
There’s something so calming and surreal about relaxing in the darkness with the smell of firewood burning off in the distance as meteors shoot across the sky. Magical I tell you. I’m glad I was able to break away from the computer to take a breather and experience the “best meteor shower of the year” — The Geminids.
Instead of hiding the fact that a site is being built in WordPress, designers are now marketing WordPress website design services and producing awesome final products. Some of the most catchy, function-rich websites are created in WordPress, including sites for major news providers, entertainment companies, law firms, college blogs, and just about every other site you can think of.
As many of you already know, I’m a BBQ aficionado. Though it may sound odd to some, or display the fact that I’m a workaholic, my idea of a fun day is sparking up the smoker and cooking loads of food while I relax outside and work on my laptop. The point is: The intimate feelings I have for BBQ are the same feelings small business owners should have for Social Media Marketing (SMM).
I just got off the phone with a new client that had contacted us a few weeks ago, and while researching their past Social Media Marketing efforts I pinpointed a major flaw, which I thought I’d share with everyone.
Over the past 20 years we have analyzed human behaviors on social media to understand everything from why someone is happy with a product and
Following up to a recent blog we published related to guiding companies on the Fortune 500 list, what happens when Fortune 100 companies (top 20%)
We have to start off by saying that search engine optimization for hedge funds is a totally different animal compared to what most SEO firms
Going back 20 years ago when MySpace was the jam then shortly thereafter Facebook, Instagram, YouTube, Twitter and others launched which totally transformed the world
Social media is a wild place today filled with both positives and negatives, and sometimes the dark side leads to legal issues that require expert
Having guided some of the top law firms in the world ranging from boutique attorneys that specialize in very niche areas to Am Law 100
With hedge funds flocking to Miami and surrounding areas, West Palm Beach stands out most and it’s exciting to see the world changing over time
For anyone that’s an LA local you’re familiar with Medieval Times which is always an epic adventure while at the same time the knights fighting/jousting
The world we are living in today is full of smoke and mirrors, especially when it comes to AI, and over the past 6 months
There are times in life when you have to make a change then cross your fingers and hope for the best, and over 10 years