Earth Hour 2011 Commercial: WWF Hits a Home Run
April 4, 2011
The World Wildlife Fund’s “Earth Hour 2011” commercial not only created awareness around the globe, but did so in a hilarious, tech-savvy way.
The World Wildlife Fund’s “Earth Hour 2011” commercial not only created awareness around the globe, but did so in a hilarious, tech-savvy way.
If you’re on the hunt for a social media firm that has demonstrated the ability to achieve results, there are a few things you should know. Choosing a winner is no walk in the park, and a majority of firms simply lack the expertise to provide an all-inclusive social media campaign.
This article by Aaron Schoenberger of The Brainchild Group touches on SEO for Yahoo!’s Search Direct, including the importance of using relevant, targeted meta titles and building backlinks with such keywords.
Over many years of consulting businesses on social media and SEO best practices, there’s one thing I notice on a continual basis, which I must bring to light.
This article by Aaron Schoenberger of The Brainchild Group highlights the most recent Google Places updates and includes statistics that are useful for businesses, SEO companies, and marketing consultants.
While researching certain keywords in Google the other day, I noticed Google is now displaying Twitter profile photos and the most recent Tweets — very interesting!
“Dirty water is the leading cause of death in this world,” which is a driving force behind Solidarités International. Their new “Water Ink” commercial makes a good point, and does so in the most minimal, unassuming manner. Excellent commercial for an important cause.
One of the newest legal phenomenons is social media entering the courtroom in the form of expert witnesses – this can be for a case on Internet defamation, quantifying costs associated with repairing a brand’s image after a PR mishap, or a variety of other reasons.
This article by Aaron Schoenberger touches on Time Warner Cable’s iPad app and what it means for advertisers that spend millions of dollars on television commercials.
Choreographing an effective social marketing campaign consists of three key elements: setting obtainable goals, engaging social network users, and tracking results. Unfortunately, it’s not often that I see realistic goals being set, or any goals at all for that matter.
Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always
The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms,
We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding
Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market
This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just
After nearly 20 years guiding the biggest companies in the world and their internal teams along with third parties like outside social media agencies we
Social media marketing and SEO for hotels throughout the world is very competitive, especially in trending locations like Miami, and this post touches on some
The world is a wild place today though many things are still predictable, including how to boost ranking in Google’s search results for hotels using
As a social media agency and consulting firm that launched nearly 20 years ago and has guided guided top companies throughout the world in a
For nearly 20 years since the early days of social media marketing we have guided the biggest companies in the world, though today things have