
Social Media Consulting in 2023: Costs, Expertise and Expectations
The social media world continues to evolve and going into 2023 companies ranging from startups to Fortune 500s just don’t know what’s around the next
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The social media world continues to evolve and going into 2023 companies ranging from startups to Fortune 500s just don’t know what’s around the next

Looking at my career in social media over the past 20 years or so it’s crazy to see how the times have changed, including the

The world of search engine optimization has been an ongoing game of chess for the past 20+ years and now that AI is revolutionizing everything,

The magical search engine we all know as Google is becoming more AI-centric by the day to deliver the best user experiences and it’s both

Over the years it has been interesting to see the world of SEO evolve from the early days when tossing in a bunch of keywords

The art of internet marketing is like Picasso painting an epic picture that not only tells a story but also predicts the future and it’s

Not everyone can afford a private jet let alone first class or other upgraded seats on airlines and many times that becomes a roadblock when

One of the biggest challenges companies of all types have faced over the years is a lack of content though with podcasts taking off that’s

The times are changing and with Google releasing new algorithms that are turning search results upside down and causing tons of fluctuations in ranking/traffic for

Years ago we had a series of content that provided critiques on advertising/marketing campaigns ranging from TV commercials to social media marketing and this post

After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve

Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while

Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work

We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including

The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising

Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like

It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary

We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting

Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has

We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for