
Social Media Consulting in 2023: Costs, Expertise and Expectations
The social media world continues to evolve and going into 2023 companies ranging from startups to Fortune 500s just don’t know what’s around the next
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The social media world continues to evolve and going into 2023 companies ranging from startups to Fortune 500s just don’t know what’s around the next

Looking at my career in social media over the past 20 years or so it’s crazy to see how the times have changed, including the

The world of search engine optimization has been an ongoing game of chess for the past 20+ years and now that AI is revolutionizing everything,

The magical search engine we all know as Google is becoming more AI-centric by the day to deliver the best user experiences and it’s both

Over the years it has been interesting to see the world of SEO evolve from the early days when tossing in a bunch of keywords

The art of internet marketing is like Picasso painting an epic picture that not only tells a story but also predicts the future and it’s

Not everyone can afford a private jet let alone first class or other upgraded seats on airlines and many times that becomes a roadblock when

One of the biggest challenges companies of all types have faced over the years is a lack of content though with podcasts taking off that’s

The times are changing and with Google releasing new algorithms that are turning search results upside down and causing tons of fluctuations in ranking/traffic for

Years ago we had a series of content that provided critiques on advertising/marketing campaigns ranging from TV commercials to social media marketing and this post

Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know

Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t

The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and

We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely

We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we

Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always

The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms,

We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding

Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market

This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just