
The Biggest Flaw in Social Media Influencer Marketing: Believing in Magic
Being influencers ourselves in the social media space for over 15 years and having companies from around the world come to us for guidance, we’ve
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Being influencers ourselves in the social media space for over 15 years and having companies from around the world come to us for guidance, we’ve

Instagram is truly the golden ticket to marketing food ranging from food brands to restaurants, though it has to be done right and that requires

Over the past 15 years we’ve guided restaurants and food brands throughout the world and one of the biggest mistakes we see is companies using

As foodies ourselves that have guided companies ranging from startups that flourished into successful food brands to restaurant chains, global food manufacturers, etc. we know

When it comes to internet marketing ranging from SEO to social media the most important thing is to find a niche and own it: Become

The great debate lives on as to whether long blog posts add more value vs short posts from an SEO perspective, and after spending 15

A few days ago we published a post about social media marketing for yacht builders and charter companies and wanted to follow-up with information around

The reality of the social media marketing world today is that company departments live in silos and because of that many things are lost in

We have guided a variety of yacht companies in the past ranging from builders to charter companies and whether you’re looking to buy a yacht

The concept behind social media marketing and what makes an Instagram strategy good is heavily based on company goals along with the execution of the

After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve

Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while

Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work

We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including

The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising

Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like

It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary

We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting

Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has

We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for