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Since we launched back in 2007 the world of social media marketing has drastically changed and with social media impacting our daily lives today, when
Developing social media marketing strategies is an art and it’s interesting how many times people lump organic social media marketing efforts with advertising though the
Looking at the ways social media evolved over time it’s interesting how what was first a way to connect and be social transformed into a
Social media marketing has been steadily growing since the mid-2000s and nowadays a big portion of marketing budgets for a variety of companies/industries are devoted
Since we launched back in 2007 it has been interesting to see the world change as a whole, and especially the social media space going
Social media management is a unique animal that requires a blend of writing skills, the ability to both accelerate and diffuse situations, having a legal
The world today is driven by social media ranging from conversations that can make or break companies to epic social media posts that go viral
With the rise of social media influencers over time it’s cool to see how marketing budgets first shifted towards social media over 10 years ago
After guiding companies ranging from startups to Fortune 500s on social media strategies since the early days of social networks back in the early 2000s,
Over the years we have guided a wide variety of hotels ranging from boutique hotels to global hotel chains, and capturing actionable insights from guests
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve
Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work
We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising
Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like
It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary
We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has
We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for