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Since we launched back in 2007 the world of social media marketing has drastically changed and with social media impacting our daily lives today, when
Developing social media marketing strategies is an art and it’s interesting how many times people lump organic social media marketing efforts with advertising though the
Looking at the ways social media evolved over time it’s interesting how what was first a way to connect and be social transformed into a
Social media marketing has been steadily growing since the mid-2000s and nowadays a big portion of marketing budgets for a variety of companies/industries are devoted
Since we launched back in 2007 it has been interesting to see the world change as a whole, and especially the social media space going
Social media management is a unique animal that requires a blend of writing skills, the ability to both accelerate and diffuse situations, having a legal
The world today is driven by social media ranging from conversations that can make or break companies to epic social media posts that go viral
With the rise of social media influencers over time it’s cool to see how marketing budgets first shifted towards social media over 10 years ago
After guiding companies ranging from startups to Fortune 500s on social media strategies since the early days of social networks back in the early 2000s,
Over the years we have guided a wide variety of hotels ranging from boutique hotels to global hotel chains, and capturing actionable insights from guests
Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know
Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t
The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and
We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely
We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we
Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always
The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms,
We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding
Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market
This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just