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Since we launched back in 2007 the world of social media marketing has drastically changed and with social media impacting our daily lives today, when
Developing social media marketing strategies is an art and it’s interesting how many times people lump organic social media marketing efforts with advertising though the
Looking at the ways social media evolved over time it’s interesting how what was first a way to connect and be social transformed into a
Social media marketing has been steadily growing since the mid-2000s and nowadays a big portion of marketing budgets for a variety of companies/industries are devoted
Since we launched back in 2007 it has been interesting to see the world change as a whole, and especially the social media space going
Social media management is a unique animal that requires a blend of writing skills, the ability to both accelerate and diffuse situations, having a legal
The world today is driven by social media ranging from conversations that can make or break companies to epic social media posts that go viral
With the rise of social media influencers over time it’s cool to see how marketing budgets first shifted towards social media over 10 years ago
After guiding companies ranging from startups to Fortune 500s on social media strategies since the early days of social networks back in the early 2000s,
Over the years we have guided a wide variety of hotels ranging from boutique hotels to global hotel chains, and capturing actionable insights from guests
We are living in a world where it appears everyone is an internet marketing expert today though what are the true signs of expertise and
We are living in a world of devices that are mainly powered by batteries and going back to the old school marketing days it’s interesting
So it happened again and we experienced another company (consulting client) take the hyperactive approach to social media marketing with the mindset of the more
The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all
The time has finally come and we had to drop a post around this topic which has sparked both questions and controversies over many years
With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early
The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it
Aside from all of the projects we’ve guided in the financial space, the legal world and all sorts of other initiatives, the food industry holds
After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and
We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities