The Magic of Social Media Marketing & Why Most Companies Fail
For nearly 20 years we have taken an analytical approach to social media marketing and more importantly seeing the big picture which then trickles down to all other facets of a business, though what’s the magic behind the scenes today and what makes certain companies very successful? Similar to Houdini and others that perfected the […]
Social Media Expert Witness for Class Actions: Discovering Data/Analytics/Behaviors at Scale
As we continue to get inquiries for help around analyzing social media for complex legal cases then providing expert witness testimony if things go to trial, one area that’s taking off now and highly reliant on social media is around capturing then understanding massive amounts of data for class action cases, and we thought it […]
Social Media Expert Witnesses: Their Location vs Potential Results
It is always interesting how people relate time, location and space (similar to Einstein) and that directly applies to the restaurants we eat at, local gas stations we visit and other similar behaviors that create patterns in our lives. And many times it’s those behaviors/patterns that tell the true story. As a good example, looking […]
Social Media Analytics/Intelligence for Security: Can it Help?
For nearly 20 years we have guided some of the biggest companies in the world on marketing strategies and it’s interesting how questions have shifted over time from how can we attract new people, generate more revenue, etc. to what should we be worried about now? Outside of the marketing/sales world social media plays a […]
How Can Law Firms Use Social Media? 3 Key Areas
The legal industry is similar to the medical space where both have always been slow to adapt, though nowadays firms are waking up to the power of social media for a wide variety of purposes outside of marketing and this post touches on a few of them, especially when it comes to using social media […]
The Biggest Social Media Misconception/Failure: Posting vs Actually Engaging
We have covered this topic in the past after guiding hundreds of companies around the world for nearly 20 years and it’s interesting to see how the trends and subsequent results continue to align with what we predicted before, especially when it comes to small-minded social media marketing concepts that only scratch the surface. In […]
Understanding the World of Social Media Expert Witnesses: The Basics
Looking at the past 20 years it’s exciting to see the progression of social media from its infancy to how it connected people around the world, produced huge benefits then started to go down a dark path in many ways which has led to legal issues we’ve helped solve in the past along with what […]
Social Media Marketing at the Highest Level: Understanding Behaviors/AI
We are living in interesting times where AI has become a household term and social media drives a vast majority of our daily lives in a wide variety of ways. Though how do companies cut through the white noise (aka BS) and gain clarity into the future? First and foremost, if you can’t understand humans […]
How to Optimize Instagram Posts: Social Media Marketing via AI/Multimodal Tech
Optimizing posts on Instagram to hopefully achieve that pie in the sky virality everyone and their grandma (nowadays) is looking for is possible, though the recipes have changed and old school approaches just aren’t working today. Without spilling the beans too much, we’ll say that there’s a direct correlation between social networks adopting AI, and […]
Is Posting on Social Media Too Much Bad? Yes, Here’s Why
Social media has evolved since the early days from a place to connect with others that have mutual interests yet nowadays it’s a melting pot of people/opportunities along with a bunch of companies trying to game them via social media. But not all tactics produce the best results, and many can actually hurt your brand […]