Last night was a long night of Social Media Optimization (SMO) research, and while performing my due diligence I noticed a sly message regarding Flash websites, which made me chuckle. And, it’s a perfect example of false, beginner information being spread throughout the web.
Marketing a business with Social Media includes a plethora of duties that quickly become overwhelming, and in the bewildering haze there’s one thing that self-propelled business owners and marketing professionals commonly overlook: The simple act of keeping notes.
If there’s one thing I can stress it’s to not follow everything you see on the web and, when it comes to SEO article writing, everyone and their mama is talking about article spinners and how to get the most out of one piece of content. Errrrrrrrrrrrrrrrr! Bad move.
Mark C. Layton, an organizational strategist and PMI certification instructor with over 20 years in the project/program management field, has been selected to serve on the Agile panel at PMI-New York’s Professional Development Day.
Perfecting any difficult trade requires thousands of hours of research/practice to become a star, and you have to start somewhere: The first step on an upward path to success. Without the first step, though, how will you reach the second, and the third, and the fourth?
Like a journey to far-off lands of unknowns, restaurants are entering this new age of marketing with blinders — they’re in business to run a restaurant and produce delectable food, not serve (pun intended) as marketing professionals. Fortunately, this article will cut out a slice of the research pizza pie and provide you with tips on marketing to locals via Foursquare… Four Square? What’choo talkin’ ’bout, Willis?
You have done your due diligence, set aside a marketing budget for an exposure-inducing Social Media campaign, now you’re in search of the best, most creative, experienced Social Media agency in London to take your business to the next level. Excellent start. Now the question is: Have you thought about the fact that the best may not always be the closest? And, do you have all of your ducks in a row?
With Social Media marketing being the talk of the town, companies throughout the world are warming up to the idea of connecting with customers via social channels. Unfortunately, many don’t realize the implications of a misstep during the strategic dance and this article is aimed at shedding light on such.
The goal of investing in a website or blog is to gain online exposure and boost revenue, but a step that’s often overlooked, and can lead to lost revenue and stagnant traffic, is the act of optimizing on-site text (aka copy). Hiring a professional SEO content writer to optimize copy and ensure one’s company is represented in the best, most accurate light is important for 3 key reasons, which I’ll share in this article.
At times living in a big, bustling city can take the personal feel out of life, especially when it comes to businesses communicating with potential customers, and I’m sick and tired of seeing companies “reach out” to customers when in fact they’re simply trying to hook them and reel them in. In this day and age, such a bait to catch approach is doomed for epic failure.
Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always
The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms,
We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding
Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market
This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just
After nearly 20 years guiding the biggest companies in the world and their internal teams along with third parties like outside social media agencies we
Social media marketing and SEO for hotels throughout the world is very competitive, especially in trending locations like Miami, and this post touches on some
The world is a wild place today though many things are still predictable, including how to boost ranking in Google’s search results for hotels using
As a social media agency and consulting firm that launched nearly 20 years ago and has guided guided top companies throughout the world in a
For nearly 20 years since the early days of social media marketing we have guided the biggest companies in the world, though today things have
