BLOGS

Blog Writing Tip: Short & Sweet or Large & in Charge?

One question that lingers in marketing space is the debate over blog length, and many businesses have trouble deciding on how long (or short) of a blog post to write. I can’t blame you, it’s a tough question with asomewhat elaborate answer, which I’ll attempt to simplify in this article.

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Marketing in 2010: Full-Service Ad Agencies Now a Negative?

The year is almost over, and as I sit back and reflect on marketing days gone by, there’s one trend in 2010 that sticks out like a sore thumb: Full-service advertising agencies have become somewhat obsolete and boutique, specialized online ad agencies are thriving. Businesses are flocking to Social Media Marketing (SMM) and Search Engine Optimization (SEO) like flies on…. my food, and this has paved the way for a drastic, e-centric shift in the advertising world.

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Social Media Marketing: The Twitter Follower Misconception

Good ole’ Friday night and I’m working on a big project from home. As I sit here and sip my San Pellegrino Limonata, in a relaxed state, I have an overwhelming urge to go on a rant… Something that’s been bugging me since Twitter became popular. Alas, the ultimate Twitter misconception.

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SEO for Corporations: CMOs Must See The Light

Chief Marketing Officers from around the world: This article is a call to action, a fire under your tookus, a light at the end of the marketing tunnel. Search Engine Optimization (SEO) is now too big to ignore, and the unconventional has become conventional. It’s up to you, the leader of the pack, to get your team in gear and prepare for the future.

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Walmart Black Friday 2010 Ads Go Viral, Top Google Trends

Walmart has made a big marketing move that I foresee continuing in the future: They’ve decided to release their much anticipated Black Friday 2010 ad online, which is truly a milestone in my eyes. Instead of waiting till November 21st, the planned release date, Walmart has taken a dive into Social Media and published the circular on their official Facebook page.

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Cost of Social Media Marketing Consultants – Inflated or Not?

Companies throughout the world are warming up to Social Media Marketing (SMM) and trying to find ways to promote their brand(s) via social channels. Some have success while others unfortunately fail. Those who couldn’t make the leap, or companies looking to further their social fame, are forced to seek out social media consultants to get the job done. But the question is: Are the costs of Social Media consultants inflated or realistic?

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Ally Bank ‘Interview’ Commercial: Now This is Funny

Ally Bank has made my day with another hilarious commercial that truly takes banking to a whole new level. Funny, sly, fantastic. Kudos guys/gals — mucho kudos! The new commercial titled “interview” shows Mr. Peter being interviewed for a job when the conversation takes an unexpected, quite hilarious turn. The commercial goes as follows:

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