
The Biggest Flaw in Social Media Influencer Marketing: Believing in Magic
Being influencers ourselves in the social media space for over 15 years and having companies from around the world come to us for guidance, we’ve
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Being influencers ourselves in the social media space for over 15 years and having companies from around the world come to us for guidance, we’ve

Instagram is truly the golden ticket to marketing food ranging from food brands to restaurants, though it has to be done right and that requires

Over the past 15 years we’ve guided restaurants and food brands throughout the world and one of the biggest mistakes we see is companies using

As foodies ourselves that have guided companies ranging from startups that flourished into successful food brands to restaurant chains, global food manufacturers, etc. we know

When it comes to internet marketing ranging from SEO to social media the most important thing is to find a niche and own it: Become

The great debate lives on as to whether long blog posts add more value vs short posts from an SEO perspective, and after spending 15

A few days ago we published a post about social media marketing for yacht builders and charter companies and wanted to follow-up with information around

The reality of the social media marketing world today is that company departments live in silos and because of that many things are lost in

We have guided a variety of yacht companies in the past ranging from builders to charter companies and whether you’re looking to buy a yacht

The concept behind social media marketing and what makes an Instagram strategy good is heavily based on company goals along with the execution of the

Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know

Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t

The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and

We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely

We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we

Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always

The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms,

We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding

Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market

This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just