
Does Influencer Marketing Actually Work? Our Experience Over 15 Years
The answer to if influencer marketing works, especially on social media, is yes but that’s if it’s done right and people have real influence. Nowadays

The answer to if influencer marketing works, especially on social media, is yes but that’s if it’s done right and people have real influence. Nowadays

The art of social media marketing is unique in itself though when it comes to social media marketing for businesses that are targeting other businesses

The world of social media is an interesting place today ranging from understanding the ways people behave and communicate on social networks to identifying trends

The world of social media marketing today is filled with tons of smoke and mirrors, and when it comes to finding a social media marketing

When I launched The Brainchild Group back in 2007 I was already in the marketing game for years, but mainly operating behind the scenes, and

Since we launched back in 2007 the world of social media marketing has drastically changed and with social media impacting our daily lives today, when

Developing social media marketing strategies is an art and it’s interesting how many times people lump organic social media marketing efforts with advertising though the

Looking at the ways social media evolved over time it’s interesting how what was first a way to connect and be social transformed into a

Social media marketing has been steadily growing since the mid-2000s and nowadays a big portion of marketing budgets for a variety of companies/industries are devoted

Since we launched back in 2007 it has been interesting to see the world change as a whole, and especially the social media space going

With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early

The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it

Aside from all of the projects we’ve guided in the financial space, the legal world and all sorts of other initiatives, the food industry holds

After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and

We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities

Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know

Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t

The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and

We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely

We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we