
The Biggest Flaw in Social Media Influencer Marketing: Believing in Magic
Being influencers ourselves in the social media space for over 15 years and having companies from around the world come to us for guidance, we’ve
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Being influencers ourselves in the social media space for over 15 years and having companies from around the world come to us for guidance, we’ve

Instagram is truly the golden ticket to marketing food ranging from food brands to restaurants, though it has to be done right and that requires

Over the past 15 years we’ve guided restaurants and food brands throughout the world and one of the biggest mistakes we see is companies using

As foodies ourselves that have guided companies ranging from startups that flourished into successful food brands to restaurant chains, global food manufacturers, etc. we know

When it comes to internet marketing ranging from SEO to social media the most important thing is to find a niche and own it: Become

The great debate lives on as to whether long blog posts add more value vs short posts from an SEO perspective, and after spending 15

A few days ago we published a post about social media marketing for yacht builders and charter companies and wanted to follow-up with information around

The reality of the social media marketing world today is that company departments live in silos and because of that many things are lost in

We have guided a variety of yacht companies in the past ranging from builders to charter companies and whether you’re looking to buy a yacht

The concept behind social media marketing and what makes an Instagram strategy good is heavily based on company goals along with the execution of the

We are living in a world where it appears everyone is an internet marketing expert today though what are the true signs of expertise and

We are living in a world of devices that are mainly powered by batteries and going back to the old school marketing days it’s interesting

So it happened again and we experienced another company (consulting client) take the hyperactive approach to social media marketing with the mindset of the more

The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all

The time has finally come and we had to drop a post around this topic which has sparked both questions and controversies over many years

With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early

The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it

Aside from all of the projects we’ve guided in the financial space, the legal world and all sorts of other initiatives, the food industry holds

After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and

We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities